In our social media-infused world, traditional marketing logic just doesn't work.Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.Second, CEOs have lost all patience.
In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric...
Though i presumed; due to the vocabulary used and matter of writing, that this scoop was right and all information gatehred were relevant and RIGHT. But after reading comments regarding this article im left abt unsure of what to believ one states that Marketing tries to create cues which will increase the propensity of a customer purchasing them. The weak theory of advertising reinforces the brand into the consumers mind whether they consciously view or hear about the product a consumers subconscious will actually create cues in to the consumers mind. These cues will increase salience and will increase the chance of being purchased. The measurement of marketing is difficult so a CEO who gets fed up with their CMO need to research that for a business to grow they actually need to attract light buyers. A CEO should rather evaluate why they aren't selling products and not blame markets solely. The economy, distribution, competitors and consumers tastes are all key players in a growth of a business. and another states Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. I beleive something of tradition can never be dead, just modified; improved then properly applied. This was the first article that challenged my patience to read through all made comments. Nice