Public Relations & Social Marketing Insight
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Digital Effect on In-Store Shopping: 59% Shoppers Look for Coupons Online [Report]

Digital Effect on In-Store Shopping: 59% Shoppers Look for Coupons Online [Report] | Public Relations & Social Marketing Insight | Scoop.it
From dazeinfo.com - October 6, 2015 1:47 AM

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline shopping as well.


According to the latest Nielsen report, about half of products buying decisions people make are spontaneous and unplanned. This provides brands an ample opportunity to influence and connect people online that could eventually drive them to non-replenish purchase.


The report highlights online elements that influence non-replenish purchases and what are the top online activities of shoppers before they actually hit the store. It reveals that online resources – includes hearing and researching on social media, looking on retail websites, looking at brand manufacturer website, looking on coupon websites – have a greater impact on such non-replenish purchases than recommendation or ads. Nearly 7% of time shoppers recall using such online resources....

Jeff Domansky's insight:

The effect of the internet and social media is no more limited to eCommerce. Read, why offline brand retailers must focus on online promotion.

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Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com

Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com | Public Relations & Social Marketing Insight | Scoop.it
From cardnotpresent.com - August 24, 2015 2:03 PM
Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.


Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.

"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...

Jeff Domansky's insight:

Doubt the value and impact on sales for social media? No more, according to this global ecommerce report. Recommended reading.  9/10

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Donovan Fowke's curator insight, August 25, 2015 2:55 PM

According to this new report, customer-oriented actions drive the expected results for companies that understand what their customers need. This is what marketing is all about: building relationships with your customers to drive satisfaction and, consequently, increase sales. Social Media can maximize results for your customer service efforts.


"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last" - John Romero
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6 Reasons Why Beacon Programs Fail | Street Fight

6 Reasons Why Beacon Programs Fail | Street Fight | Public Relations & Social Marketing Insight | Scoop.it
From streetfightmag.com - August 10, 2015 2:05 PM

Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.

A bad user experience or a lack of infrastructure can derail even the most ambitious beacon program, which is why executives from some of the industry’s top firms are now focusing so heavily on client education. By offering guidance during the setup process, technology providers are hoping to help retailers overcome common challenges and launch more successful beacon programs.

Here are the top six most common reasons why beacon programs fail, as seen through the eyes of experts working in the industry....


Via Douglas G Hall
Jeff Domansky's insight:

Like any customer outreach, beacons require a well-crafted strategy and flawless execution.

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Doug Hall's curator insight, August 10, 2015 2:02 PM

Like any customer outreach, beacons require a well-crafted strategy and flawless execution.
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10 Most Essential Sites For Cool Men's Products

10 Most Essential Sites For Cool Men's Products | Public Relations & Social Marketing Insight | Scoop.it
From www.springbreakwatches.com - May 12, 2014 11:22 AM

If there is one thing that is true when it comes to finding cool products for men, it's that unless you are an extremely decisive person, sometimes these unique style and tech products are hard to find.


With this in mind, we decided to highlight the most essential websites to follow for insights on cool products and gear. These are websites that we check almost everyday and we wanted to share them with you as well. We didn't rank them in any order. We recommend bookmarking all of them and make sure to follow them on social media....

Jeff Domansky's insight:

Ecommerce innovators. Sorry gals.

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7 E-Commerce Sites Winning on Social Media

7 E-Commerce Sites Winning on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.similarweb.com - August 25, 2015 3:27 AM

These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand?


SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social....

Jeff Domansky's insight:

From Etsy to Nike, check out the sites that are really killing it on social media, with loads of traffic coming from social media referrals.

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Mr Tozzo's curator insight, August 27, 2015 2:29 AM

7 E-Commerce Sites Winning on Social Media
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Myth or Reality – “Online Stores send customers to offline stores” | Magento

Myth or Reality – “Online Stores send customers to offline stores” | Magento | Public Relations & Social Marketing Insight | Scoop.it
From www.fmeextensions.com - August 11, 2015 10:39 AM

It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation.


Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...

Jeff Domansky's insight:

Online presence and advertising results in offline sales. There are 5 different types of proofs that has been used to come to the this conclusion that it is a reality that online stores send customers offline.

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8 Things We Have Learnt About Selling Online in 2014

8 Things We Have Learnt About Selling Online in 2014 | Public Relations & Social Marketing Insight | Scoop.it
From www.iamwire.com - March 11, 2015 11:14 AM
In India, e-commerce has seen tremendous growth in recent years. Here are eight major things we learnt about online selling in 2014.…
Jeff Domansky's insight:
Flipkart shares its insight into e-commerce and the lessons are useful for retailers and online marketers everywhere. Good summary.
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