Public Relations & Social Marketing Insight

There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.

“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.

That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....