Public Relations & Social Marketing Insight

An email signature can be more than a goodbye salute. Do it well and your recipients will pause for a second before they send it on its way to the trash. Do it creatively and the signature could be a memorable gem in a cluttered inbox.

Just like beautiful business cards, email signatures can help kickstart a conversation, attract a mentor, or help you raise money for charity. Email signatures are the simplest communication devices, but they are also the most ignored part of emails....

Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from.

Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in.

Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group.

Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....

We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought.

Until one December morning when our metrics plummet. It must be a mistake.

Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.

To combat this, we decided to look at 4,513,689 emails to analyze exactly how the holidays impact our one-to-one emails. The presentation below reveals all our never-before-shared insights. 

Let's explore....