Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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#1 Most Important Leadership Trait Worldwide [New Research]

#1 Most Important Leadership Trait Worldwide [New Research] | Public Relations & Social Marketing Insight | Scoop.it

Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. But if the most junior person on the team were to take the seat farthest from the door in Japan? That's a no-no. This behavior flies in the face of Japanese custom, where the seating arrangement is determined by professional seniority (the most senior people sit farthest from the door, and the most junior people closest).


But while there are no doubt differences in work styles around the world, there are also similarities. After surveying nearly 200 leaders located in 15 different countries, Quantum Leadership Group recently discovered the most important leadership trait worldwide: High ethical and moral standards.In a Harvard Business Review article covering the data,


Sunnie Giles, president of Quantum Leadership Group, categorized this response along with the third most important trait ("clearly communicates expectations") as qualities that "creat[e] a safe and trusted environment."...

Jeff Domansky's insight:

Discover the surprising leadership trait that people all around the world consider to be most important. PR pros and communicators take note.

Jeremy's curator insight, March 20, 2016 6:29 PM

I agree with the fact that a leader who has high ethical and moral standards, as well as strong, clear communication skills, are essential qualities of safe and trusted work environment. From what i have studied about strong leadership and and a strong business in general, these are two of the most important qualities. Especially communication. When everyone is on the same page, it makes for less mistakes, more quality work, and a smoother run business. When evreyone working together understands each others goals, they tend to get them done more efficiently and effectively.

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Jack Dorsey's Twitter layoff email shows the value of honesty - without bullshit

Jack Dorsey's Twitter layoff email shows the value of honesty - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

Days after taking over as Twitter’s permanent CEO, Jack Dorsey has laid off 336 people. You could learn a lot from the straightforward, honest, and sensitive way he tells his company about it.


The corporate layoff is a communications trap for leaders. It makes them insecure, so they they adopt HR bullshit and talk about “reduction in force”, “rightsizing”, “eliminating positions.” But they don’t have to. Here’s how Jack Dorsey told Twitter he was letting a big chunk of the company go....

Jeff Domansky's insight:

Admirable leadership from Twitter CEO Jack Dorsey.

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