Your new post is loading...
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand.
... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects.
Check out these numbers from Cisco’s employee program:
- Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts.
- Employees share 29% more URLs about the company vs. corporate accounts
- Employees URL reach is 2x vs. corporate accounts...
Learn more about the power of employee advocates for communications and marketing.