Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge | Public Relations & Social Marketing Insight | Scoop.it

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge.


So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats.


Adweek takes a look at some of the contenders....

Jeff Domansky's insight:

Inspired or insipid? Will a couple of gems catch on for nonprofits?

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Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips

Major Gift Fundraising for Small Shops: 3 Vital Storytelling Tips | Public Relations & Social Marketing Insight | Scoop.it

Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support.


Here are three tips for using stories to boost your organization's bottom line through major gifts...

Jeff Domansky's insight:

Short but sweet storytelling tips for fundraisers.

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