Five Startups That Are Redefining Retail Trends | Public Relations & Social Marketing Insight | Scoop.it

It’s clear the shopping scene is rapidly evolving with advents in technology and changing consumer behaviors, so it’s no surprise that new players in the retail game are aiming to spice things up. In PSFK Labs’ ongoing research, we’ve discovered startups that aren’t just doing something cool, but completely innovating the shopper experience and raising the bar for consumer expectation of service. Existing companies—from global retailers to growing brands—can aim to mimic these new offerings and practices.


Below is an excerpt from the Future of Retail 2016, where PSFK Labs has identified five key players redefining the retail landscape....