Public Relations & Social Marketing Insight

A company called Powerful Yogurt is now selling what it calls "the first yogurt in the U.S. designed for a man's health and nutrition needs." The Sandwich Monday gang gives it a very manly taste test.

 

Last week on Wait, Wait... Don't Tell Me, we talked about a new yogurt for men, or brogurt, from a company called Powerful Yogurt. Here's what our panelist, comedian Jessi Klein, had to say about it:

"If male yogurt marketing is anywhere near as annoying as female yogurt marketing, you are in for a treat. Every female yogurt commercial is basically like women in a wedding dress just petting a kitten and eating yogurt."

Powerful sent us a crate of the stuff this week. It arrived as all manly products do, carried by a Navy Seal who then punches it into your face....