Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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The ROI of Influencer Marketing

The ROI of Influencer Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - January 28, 2016 11:40 PM

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.  This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx.  We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

Here are three key takeaways from the webinar:
-  Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates
-  Bigger doesn’t mean better – A large following or readership does not inherently make a person influential
-  The ROI of Influence – True influence drives action, not just awareness...

Jeff Domansky's insight:

Great key message: not all influencers are created equal.

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The Difference Between Brandividuals & Influencers – Why You Need Both

The Difference Between Brandividuals & Influencers – Why You Need Both | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - March 18, 2015 9:47 AM

...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.


Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....

Jeff Domansky's insight:

Thinking about an influencer program? Think about the power of combining brandIviduals with influencers.

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Gonzalo Moreno's curator insight, March 19, 2015 7:09 AM

Genius:

Work with an influencer, you’re friends for a day. Help someone become influential and they’re a friend for life.
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