Public Relations & Social Marketing Insight

I think it goes without saying that just about everyone in the digital marketing space is looking to become an influencer in one way or another.

Whether you want to improve your authority amongst potential clients, find yourself speaking at a conference, or even publish your own book, you first need to build your overall authority and influence.

Over a decade ago, I started off on a journey in digital marketing that was based almost completely on building my influence as an SEO and Social Media Marketer, so I wanted to share some of the things that have worked for me over the years.

“Influence will lead marketing efforts by 2020,” according to Ted Coine. “It’s the most effective form of ‘advertising’ there is…”...

Businesses know that today’s consumers are knowledgeable and not easily swayed by traditional marketing. Consumers also look to peers to help them make purchase decisions.

Influencer marketing can increase brand awareness, build an audience and help boost sales. Most importantly, it often costs significantly less than conventional advertising.

If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them....