Public Relations & Social Marketing Insight

The fashion blogger long ago transcended mere outfit documentarian. Done right, fashion blogs can evolve into full-fledged businesses, with brands clamoring to be featured by the style aficionados.

For some of the biggest influencers in fashion, blogs have served as catalysts to large scale sponsorships, advertising campaigns, design collaborations and book deals. These style enthusiasts have evolved into mainstays and purveyors of style, turning passion projects into brand opportunities.

On WordPress alone, 409 million people read more than 21.5 billion blog pages a month. These aren’t twee daily #ootd posts, either. Here are some of the fashion bloggers that brands can’t get enough of.

Chiara Ferragni, The Blonde Salad: 665,000 monthly page views, per Compete

Since 29-year-old Chiara Ferragni started The Blonde Salad in 2009, she has appeared on the cover of numerous global fashion magazines, wrote a book, dabbled in partnerships with Burberry and Dior, launched a popular shoe line (with styles that retail for upwards of $200) and is in talks for a collaboration with Ladurée....

It’s important that we make the distinction between Influence Marketing and Influence scoring. Influence Marketing has always been part of our lives, whether we recognize the term or not. Everyday, brands put their products in the hands of targeted individuals that have a clear impact in an specific niche.

I think this quote from the upcoming book Influence Marketing, by Danny Brown and Sam Fiorella, not only provides a clear definition of what the goal of marketing is but it also makes it pretty obvious that influence is a natural aspect of marketing. The end result of any good marketing effort is to identify, engage, and nurture the most qualified prospects, ensuring the leads generated drive the highest customer acquisition rate....

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.

Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.

However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).

The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...