Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 facts about the changing digital news landscape

10 facts about the changing digital news landscape | Public Relations & Social Marketing Insight | Scoop.it

Digital news continues to evolve, pushed by a variety of innovations in recent years, from groundbreaking new technologies like virtual reality and automated reporting to experiments on social platforms that have altered campaign coverage.

 

As journalists and media practitioners gather for the annual Online News Association Conference, here are 10 key findings from recent Pew Research Center surveys and analyses that show how these rapid digital shifts are reshaping Americans’ news habits...

Jeff Domansky's insight:

Pew Research provides valuable insight into the changing digital news landscape. rrecommended reading for PR, journalists and marketers. 9/10

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Online Video Pioneer: News Sites Will Bring Video Out from Pay Walls | Mediashift | PBS

Online Video Pioneer: News Sites Will Bring Video Out from Pay Walls | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

As an early adopter of convergence, award-winning journalist Sam Meddis made the leap to the web as USA Today's online technology editor in the '90s....


IJNet: What are the differences in storytelling techniques between print and visual media?

SM: In a text story you still want to describe things visually, but I think what you’re doing with a video story is concentrating more on what people will see and not describing it. You don’t have to describe what people are going to see — I think that’s a big mistake. It’s a different way of describing the visual element, but it is important if you’re writing a script that you’re not repeating what people are seeing.Print reporters are really good storytellers, and the storytelling is the thing that’s important. The technology — like how to use a videocamera and microphone — those things can be taught pretty quickly and easily. It’s really: Are you a good storyteller....

Jeff Domansky's insight:

This is a very good read on storytelling, journalism, and technology trends in the newsroom.

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