Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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"Twitter is about leading people to water"

"Twitter is about leading people to water" | Public Relations & Social Marketing Insight | Scoop.it

Yesterday I quoted my old boss at the New Statesman. Today it’s Jon Snow, Channel 4 News presenter and Charlie Beckett who now runs Polis at the London School of Economics and was previously a programme editor at Channel 4 News.

 

Both had interesting things to say about the evolution of news in the networked age. Both were talking heads in the final part of Steve Richards’ Making News series on Radio 4....

Jeff Domansky's insight:

All about news and the convergence with social media.

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Boston explosions a reminder of how breaking news reporting is changing | Poynter.

Terrible events such as yesterday’s bombings at the Boston Marathon have always meant “all hands on deck” for news organizations, with staffers pulled off their regular beats to contribute. But the endpoint of the newsgathering and reporting is no longer a front-page package of stories explaining — the best one can — what happened, why it happened and what might be next. Now, there is no endpoint — events are reported in real time, with stories in constant motion, and the front page is a snapshot of an organization’s reporting at the moment when the presses needed to roll. Boston was a reminder of that, and a look at what’s changing in real-time journalism. Through Twitter and various live blogs, I found myself looking over my shoulder at the Boston Globe, the New York Times, Reuters and other news organizations, and was able to make some observations and draw some conclusions....

Jeff Domansky's insight:

Compelling reading from Poynter on the evolution of media...

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Predictions for Journalism 2013 » Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2013  »  Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Marketing Insight | Scoop.it
A collaborative effort to figure out the future of journalism. A project of Harvard University.

 

To close out 2012, we asked some of the smartest people we know to predict what 2013 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Must-read; intriguing thoughts on the future of journalism from the experts... 

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GuardianWitness: an interview with Joanna Geary | The Guardian

GuardianWitness: an interview with Joanna Geary | The Guardian | Public Relations & Social Marketing Insight | Scoop.it

Guardian digital development editor Joanna Geary answers some questions about GuardianWitness....

 

...First up: this was built in two months. The sponsorship pot from EE gave them a budget and time to get the job done, but not necessarily have everything they wanted at launch. She says it's a complete, working system that can be built upon. I suggest the phrase "minimum viable product" to Jo but she suggests that it's a full product - one that will be built on.

 

Do they have aspirations for more integration with social media? Yes, they do. And it's something they're looking at as the system develops. The key part of the development which is invisible to us right now is that the Guardian Witness system is deeply integrated with the Guardian's CMS. Once the content has passed through verification, it's available to the journalists, and they can insert it into a story or liveblog just by inserting an URL, which creates an embedded version of the contribution that links back to the contributor's profile.

 

"The really exciting thing is not what you see now, but what you see when Witness is included in a story," she says. It's a tool to facilitate genuine collaborative working between the journalist and external witnesses. Jo says they'll collaborate with people on the ground, or with expert knowledge, in any way they can - and already do, via phone and other traditional methods. This adds another tool for doing that....

Jeff Domansky's insight:

This is an exciting development for citizen journalism and is definitely one that other newspapers and the entire industry should be watching closely. CNN already has more than 1 million iReporters and this type of engagement between media and audiences is surely the way of the future.

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Social media editors: Do you have a robot deputy? | Nieman Lab

Social media editors: Do you have a robot deputy? | Nieman Lab | Public Relations & Social Marketing Insight | Scoop.it

...As more people in any given newsroom are publishing to social platforms — andas more people bypass the homepage and instead use Twitter and Facebook as the entry point to any given news site — analytics companies see new opportunities to help media companies leverage real-time social data. 

 

Visual Revenue, a predictive analytics firm that focuses exclusively on media companies, is this morning rolling out a bundle of tools to help editors measure the effectiveness of social publishing in real time.

 

“So, if you push a story right now on Nieman Lab, 40 clicks into it you might see 17 retweets, two favorites, some manual retweets and that’s all great, actually,” Visual Revenue CEO Dennis Mortensen told me. “But how do you really add all of it up?”...

Jeff Domansky's insight:

Ch-ch-ch-changes. Very thoughtful look at what's ahead for newsrooms and social media...

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