Public Relations & Social Marketing Insight
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Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed

Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed | Public Relations & Social Marketing Insight | Scoop.it
From www.buzzfeed.com - May 16, 2014 5:15 PM

A 96-page internal New York Times report, sent to top executives last month by a committee led by the publisher’s son and obtained by BuzzFeed, paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world, a newsroom that is hampered primarily by its own storied culture.


The Times report was finalized March 24 by a committee of digitally oriented staffers led by reporter A.G. Sulzberger. His father,  Times  Publisher Arthur Sulzberger,  fired Executive Editor Jill Abramson Tuesday,  a decision that doesn’t appear immediately related to the paper’s digital weaknesses.


The report largely ignores legacy competitors and focuses on the new wave of digital companies, including First Look Media, Vox, Huffington Post, Business Insider, and BuzzFeed....

Jeff Domansky's insight:

In a delicious irony, noted by many, BuzzFeed broke the story and released its own view of the New York Times report citing it's need to adjust to the digital world.

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Inside Forbes: What's It Take To Be A Great Reporter Today? Here Are 4 Leading The Way

Inside Forbes: What's It Take To Be A Great Reporter Today? Here Are 4 Leading The Way | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - May 21, 2013 1:04 AM

I am often asked what it takes to be a great reporter in the digital era. The essential mission, I say, remains the same: to observe, collect and interpret information. Don’t be a generalist; pick a subject, dig deep into it, bring “passion” to the job. That word evokes the obligatory question about objectivity.

 

My response: journalism has always entailed biases, conscious or not. Next, a great reporter engages one-on-one with news consumers, joins social news streams, learns to be a marketer and plays with the technology. I end with this: understand the business models behind the profession — and start to think like an entrepreneur. FORBES has 1,000 writers learning and practicing all of that. Here are four who are leading the way...

Jeff Domansky's insight:

Lewis DVorkin profiles for journalists who are doing journalism the "new" way and what forms measure of success is. 

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Lisa Davis's curator insight, September 16, 2018 9:08 PM
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Twitter Is The New CNN | MediaPost

Twitter Is The New CNN | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 24, 2013 9:12 AM

Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with social media and added, “the network uses, relies on -- and is scared by -- social media.” Twitter had a marquee moment last week, particularly late Friday afternoon and evening, that should scare most television news outlets in the business of reporting breaking news. That’s when Boston Marathon bombing suspect Dzhokhar Tsarnaev was cornered by police, trapped and almost bleeding to death inside a covered boat in a backyard in Watertown, Mass....

Jeff Domansky's insight:

Valuable perspective from Max Kaleoff.

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Brian Yanish - MarketingHits.com's curator insight, April 24, 2013 9:21 AM
From the article -
  • Immediacy. Without following any special sources, my standard Twitter connections reported and retweeted major developments seconds after they happened -- either by being on the ground, scanning police airwaves, or passing along updates from trusted sources. The discussion on Twitter typically was ahead of the major news sources.   
  • Context. News outlets will argue that they provide editing, filtering and fact-checking value. That may be true, but so does the crowd and the public as it scrutinizes developments and facts. In fact, the conventional news sources become one of many participants in the ongoing analysis, not the referee of it.  
  • Pragmatism. I underscore pragmatism because my Twitter experience was more information-based than TV, with raw, intelligent commentary from real, diverse people. Facts tended to be facts, and perspectives were to the point -- unlike the mindless banter and filler commentary that accompanies most live television coverage of unfolding news events.
  • Sophistication. Unlike television, Twitter is less susceptible to repeat playback of violent imagery. Do we need to see the explosions and blood spraying across the sidewalks over and over again? Similarly, Twitter is less susceptible to replays of b-roll and stock footage that don’t add any value when there is no news at that second. You have to actively select video you want to watch, so you can avoid being held hostage to it.    
  • Community. Television is a powerful medium because it can hold your attention and captivate your imagination, and make you feel part of a shared experience -- something we all yearn for in times of crisis. But Twitter does an equally good job of this, in my opinion.
  • Accessibility. Twitter is not always more accessible than television, but the signals are more digestible and require less bandwidth. In my case, riding home on a train last Friday evening, without a terrestrial radio, it was the only practical way to pick the news in real time. It was also more accessible once back at my home, where I wanted to keep up with the events but shield my five- and six-year-old kids from serious drama and sensationalism.




Read more: http://www.mediapost.com/publications/article/198766/twitter-is-the-new-cnn.html#ixzz2RO1jGaTl
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New technology, new money, new newsrooms, old questions: The State of the News Media in 2014

New technology, new money, new newsrooms, old questions: The State of the News Media in 2014 | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - March 27, 2014 3:51 AM

Pew's annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.


In Pew Research Center’s latest State of the News Media report, just out, you get a glimpse of how the worlds of journalism and technology are continuing to merge and the impact that convergence has on the business and editorial prospects of media companies.


A majority of Americans now say they get news through a digital platform: 82 percent reported using a desktop or laptop, while 54 percent got news through mobile devices, according to Pew. Half of social media users share or repost news stories, while 46 percent discuss news on those sites. Audiences are also spending more time watching their screens: 63 percent of U.S. adults now watch online video, and of that, 36 percent watch news video.


At the same time, the companies that are helping to redefine digital news are expanding aggressively: Pew estimates that digital news operations, from the small hyperlocal shops up to the likes of ProPublica, The Huffington Post, and Vice have produced almost 5,000 full-time editorial jobs. Not enough to make up for a decade of losses in newspapers, but significant....

Jeff Domansky's insight:

This latest report is full of insight and is recommended reading for anyone in PR, marketing and journalism. One of the really interesting takeaways was how many new jobs have been created in "new" Journalism. The bigger question is are they training for these new jobs in journalism schools? And will journalistic ethics apply?

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How the New York Times can fight BuzzFeed & reinvent its future

How the New York Times can fight BuzzFeed & reinvent its future | Public Relations & Social Marketing Insight | Scoop.it
From gigaom.com - May 11, 2013 5:03 PM
The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits.

 

...Snow Fall (and other such attempts) represent a great opportunity and the future for news organizations like The New York Times, especially as they are right now in a losing battle for attention with upstart competitors that include everyone from BuzzFeed to The Huffington Post. If you are the New York Times management, it is time to take a gamble: spend $25 million on creating 100 Snow Fall-like projects....

 

And in exchange, it got a few million page views, but I am guessing they also built a nice backend infrastructure to create more such projects. As a result, the next Snow Fall is going to cost less, with most future spending going to the creative: words, photos, other multimedia elements and design.

 

So what will the Times (or someone like them) need to get it done? Simply put, a departure from the incumbent thinking, embracing today’s reality and re-imagining the work flow of a big city newspaper. In other words:

Re-imagining its business model to factor in the reality of today’s world and forget the legacy of newsprint.Create a new breed of “producer” who can switch between Excel and content.Create a whole new breed of a journalist — one who has old-school values but also the ability to tell a story that works in many mediums of today.Build an editorial creative machine that works differently from a print-centric editorial group....

Jeff Domansky's insight:

Om Malik does a great job painting the future for long form, transmedia journalism. His ideas on how the New York Times could take a huge business and journalism leap forward are stimulating. Now the hard part: guts and economics.

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