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Curated by Jeff Domansky
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How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million

How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - May 16, 2016 1:35 PM

A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.

At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.

But in less than three years, Bezos has completely changed the outlook of the 140-year-old newspaper. Its readership has exploded, and its content has become more suitable for the digital world.

Here's a look back at how Bezos revitalized The Washington Post since taking over less than three years ago....

Jeff Domansky's insight:

So maybe we shouldn't write off traditional/legacy media so quickly after all?

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rodrick rajive lal's curator insight, May 19, 2016 1:22 AM
I guess print is still in, and a lot can be done to re-invent traditional media!
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BuzzFeed Is Now Bigger Than AOL And Craigslist In The US

BuzzFeed Is Now Bigger Than AOL And Craigslist In The US | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - September 6, 2013 9:38 AM

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast.


Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees")....

Jeff Domansky's insight:

With impressive growth, real revenue and profitability, BuzzFeed offers valuable lessons for traditional media.

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