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Scoop.it!
Yesterday I quoted my old boss at the New Statesman. Today it’s Jon Snow, Channel 4 News presenter and Charlie Beckett who now runs Polis at the London School of Economics and was previously a programme editor at Channel 4 News.
Both had interesting things to say about the evolution of news in the networked age. Both were talking heads in the final part of Steve Richards’ Making News series on Radio 4.... 
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Scoop.it!
...At their core, Facebook, Tumblr, and Twitter are sharing networks, not publishing companies. They act as platforms for other people’s content, which can be spread rapidly and massively among their communities. A consequence of being walled gardens that restricts this sharing activity within their own properties, however, is that they give up the right to decide when and how that content breaks free into the wider public discourse.
Even though it had success with its partnerships program at placing stories into other forums, Storyboard’s stories always had the whiff of marketing, or what is these days being described as “native advertising.” As we now know, that ultimately did not work out for Tumblr. Going by Fletcher’s comments, perhaps Facebook Stories will meet a similar fate....
Jeff Domansky's insight:
Who needs journalists when you have citizen journalists? Answer: We do!
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Tech site develops predictive platform to monetize traffic surges
In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few dollars. Last month, Deadspin broke the story on the Manti Te’o girlfriend hoax, netting the site nearly 4 million pageviews. But as Gawker Media mentioned publicly following the story, the company had no technical solution in place to monetize an unforeseen surge in traffic.
Gawker is not alone. Web publishers have struggled across the board with this, which is why Ars Technica has been hard at work with what could be a viable solution.
At Ars Technica, Condé Nast’s 15-year-old high-brow tech site, Ken Fisher and his small in-house team were lamenting the traffic conundrum when they decided to build a real-time dashboard geared toward examining pageviews with a predictive eye toward recently posted articles that are poised to trend. "Within two days we found it was working really well," explained Ars editor in chief Fisher. “We were identifying within an hour stories that would go on to do 900,000 views. And these were not pieces you’d hear by title and think, ‘That’s going to be killer.’ One was titled, Quantum Networks May Be More Realistic Than We Thought.”...
Jeff Domansky's insight:
This is a really intriguing idea and potential for publishers and other media. On the other hand, it makes "page view journalism" even closer to reality.
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Guardian digital development editor Joanna Geary answers some questions about GuardianWitness....
...First up: this was built in two months. The sponsorship pot from EE gave them a budget and time to get the job done, but not necessarily have everything they wanted at launch. She says it's a complete, working system that can be built upon. I suggest the phrase "minimum viable product" to Jo but she suggests that it's a full product - one that will be built on.
Do they have aspirations for more integration with social media? Yes, they do. And it's something they're looking at as the system develops. The key part of the development which is invisible to us right now is that the Guardian Witness system is deeply integrated with the Guardian's CMS. Once the content has passed through verification, it's available to the journalists, and they can insert it into a story or liveblog just by inserting an URL, which creates an embedded version of the contribution that links back to the contributor's profile.
"The really exciting thing is not what you see now, but what you see when Witness is included in a story," she says. It's a tool to facilitate genuine collaborative working between the journalist and external witnesses. Jo says they'll collaborate with people on the ground, or with expert knowledge, in any way they can - and already do, via phone and other traditional methods. This adds another tool for doing that....
Jeff Domansky's insight:
This is an exciting development for citizen journalism and is definitely one that other newspapers and the entire industry should be watching closely. CNN already has more than 1 million iReporters and this type of engagement between media and audiences is surely the way of the future.
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If the newspaper industry had theme music in 2013, it might use “Been down so long it looks like up to me,” the much-recycled line from a 1920s blues song. For the first time since the deep recession that began in 2007, newspaper organizations have grounds for a modicum of optimism...
Companies have started to experiment in a big way with a variety of new revenue streams and major organizational changes. Some of the bright opportunities – such as offering social marketing services to local businesses – are ventures too new to be measured yet industry-wide. They show signs of stabilizing revenue....
Even halting improvement in the general economy helps the industry. The double whammy of cyclical ad losses on top of secular shift to new media has considerably eased from the worst of the recession from 2007 to 2010. Auto advertising has come back, and some markets, like Miami, are beginning to see recovery in real estate and employment ads as well. All those positives, however, are for the time being mostly promise rather than performance. The most basic indicators have not turned around. The industry is little more than half the size it once was. Considerable dangers persist...
So the industry entered 2013 with some positive signs but still dealing with difficult economic realities. The two biggest newspaper developments of the last year – digital paywalls and reduced print frequency – capture that odd mix of expansion and contraction now typical within the industry....
Jeff Domansky's insight:
State of news media 2013? Stormy with occasional sunny breaks!
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...As more people in any given newsroom are publishing to social platforms — andas more people bypass the homepage and instead use Twitter and Facebook as the entry point to any given news site — analytics companies see new opportunities to help media companies leverage real-time social data.
Visual Revenue, a predictive analytics firm that focuses exclusively on media companies, is this morning rolling out a bundle of tools to help editors measure the effectiveness of social publishing in real time.
“So, if you push a story right now on Nieman Lab, 40 clicks into it you might see 17 retweets, two favorites, some manual retweets and that’s all great, actually,” Visual Revenue CEO Dennis Mortensen told me. “But how do you really add all of it up?”...
Jeff Domansky's insight:
Ch-ch-ch-changes. Very thoughtful look at what's ahead for newsrooms and social media...
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All about news and the convergence with social media.