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Popular social networking sites such as Facebook, Twitter, and Pinterest attract some segments of the American population more than others, per results [pdf] from a new study from the Pew Research Center’s Internet & American Life Project. While that’s not an earth-shattering revelation by any means, the results do offer some intriguing glimpses into which segments prefer which sites.
Below are some highlights from the study, ordered by popularity of the social network. (Note that all percentages below refer to percentages of internet users, rather than percentage of Americans.)
Mostly confirming what we know but segmenting will be valuable for marketers.