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Scoop.it!
The reality is that there are so many messages being thrown at consumers every second of every day that individual voices have a tough time cutting through the noise.That, coupled with the fact there are now 4 million Google searches a minute, marketers really need to be in the right place at the right time.Luckily, countless studies have revealed interesting insights into consumer behavior that are invaluable in the race to gain market share.We’ll talk about 10 of them....
Jeff Domansky's insight:
Want to improve your marketing? Here are 10 scientific findings that can help you boost your marketing efforts 
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Scoop.it!
Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and setting new goals based on someone you aspired to beat. At this time, when search is so important and detailed, and the Internet has grown so extensively, you have tons of different factors to consider when spying on your competition. This is where marketing tools come into play.In many cases, tools that help you monitor your own web performance also can help you gather data on your competition. So, you might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best tools out there...
Jeff Domansky's insight:
Every once in a while a terrific article like this comes along. In this post from Kissmetrics, you'll find an excellent summary of 26 tools to help you gather competitive intelligence. Recommended reading. 10/10
Jeff Domansky's curator insight,
March 8, 2014 3:24 AM
A superb post and list of top notch competitive intelligence tools shared by Kissmetrics. |
Understanding customer behaviour is key and this article outlines a few important steps to help you deploy your marketing strategy.