By identifying the differences between “innovators” and “laggards” and everything in between, Geoffrey Moore creates a roadmap for how new markets develop. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.
More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....
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Scoop.it!
...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.
The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....
Jeff Domansky's insight:
Sobering research study for marketers of all kinds...
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Great resource for marketers.