Your new post is loading...
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to Big Data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases.
Companies that truly want to target Millennials need to understand this, and target them accordingly, or risk losing this giant demographic. Let’s explore some points that will help brands cater to their Millennial consumers better.
Mobile is the most-used millennial shopping device.
This may seem like an obvious point, but I know too many brands that are not quite fully grasping this concept with their mobile strategy yet, and who have yet to get their websites optimized for mobile. Millennials are tech-driven individuals, and most importantly, a generation that’s extremely attached to their mobile devices. As such, it’s not surprising that they spent a majority of their online shopping time on their smartphones and tablets. From research to final purchase, Millennials use mobile at different steps in their shopping journey....
Millennials have strong tendencies on how they use mobile tech to research and shop. Here's what companies should keep in mind to target this market.