Public Relations & Social Marketing Insight

Fun fact of the day: the human brain processes imagery 60,000 times faster than text. Despite this, we’re still seeing lots of professional sites whose only image content is their header and ads.

Visual spectacles like Tumblr and Pinterest are simply taking advantage of how the human brain works, making them not only extremely popular but also significantly more engaging than your average blog.

Don’t get me wrong, people are clearly using visual elements. The larger problem is that a lot of people aren’t investing in their image content because they either think their copy is good enough or they really don’t realize they’re costing their site.

Finding the best visual content for your site starts with understanding how powerful an image is, acknowledging your mistakes and finally moving in the direction to make better image choices....