Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Networking Sites | Pew Internet & American Life Project

Social Networking Sites | Pew Internet & American Life Project | Public Relations & Social Marketing Insight | Scoop.it

As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.


Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....

Jeff Domansky's insight:

Here's a look inside the relentless growth of social media usage among adults. A variety of interesting trends for older and younger adult users will be of special interest to marketing and content marketing pros.

Mindy M Walker's curator insight, August 7, 2013 2:38 PM

New must-read from Pew Internet & American Life Project.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Eight Silly Data Things Marketing People Believe That Get Them Fired. | Public Relations & Social Marketing Insight | Scoop.it

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

 

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

 

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Jeff Domansky's insight:

Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.

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