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A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.
As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider:
- Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both?
- Size: How many employees does your company have? Seven? Seven hundred? Is it just you?
- Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...
Location, size and scope are the fundamentals for your content marketing strategy. it's critical to accommodate them in your marketing strategies.