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This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users. The results read like a best practice list from any other site.
What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
This is a must-read for content, marketing and PR pros - an eye opener.