Public Relations & Social Marketing Insight

For society, smartphones are becoming appendages. They may even be as important as breathing air! Ok, not really, but with Cyber Monday now a date on the holiday calendar, it is evident that our smartphones will influence how society shops.

A higher percentage of women than men shop online. Additionally, 30% of women use mobile devices to shop.

Throw in social media into this mobile online shopping melting pot and what do we get?

Let’s find out!