Public Relations & Social Marketing Insight

Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. But, for some reason it may not be working…

There are a lot of things happening behind the scenes in your social media marketing.  Relationships need to be built on social media, and a lot of people really don’t dive that deep into this sort of stuff, because you can find lots of articles about how to do the same old things over and over again....

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. 

“The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....