Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Survey: People are Most Attached to These Social Media BrandsBrands | Steamfeed

New Survey: People are Most Attached to These Social Media BrandsBrands | Steamfeed | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - March 13, 2014 1:52 AM

Understand which social media brands your audience is attached to and dependent on - then be creative with how you can help reinforce their identity.


Discovering that Twitter didn’t even make the top five social media brands that people are most attached to was one of the most intriguing things from a new study released last week by UTA Brand Studio on which social media brands users are most attached and dependent on with Facebook coming out on the top. Instagram, YouTube, Pinterest and Reddit followed.


According to the UTA Brand Studio:Brand dependence measures how strong of a connection people have to a brand (brand- self connection) as well as how easy their thoughts and feelings about a brand come to mind (prominence)...

Jeff Domansky's insight:

Very interesting research about brands on social media including some surprises.

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Gas caroline's curator insight, March 13, 2014 9:33 AM

L'attachement des consommateurs pour les marques des medias sociaux. Mieux comprendre son consommateur pour mieux communiquer.
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You’re doing it wrong! Businesses not meeting customers on their own turf online

You’re doing it wrong! Businesses not meeting customers on their own turf online | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmag.com.au - April 9, 2013 3:04 AM

...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.

 

The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....

Jeff Domansky's insight:

Sobering research study for marketers of all kinds...

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Americans Are Crazy For Digital Devices, Time Consumption Is Up | MediaPost

Americans Are Crazy For Digital Devices, Time Consumption Is Up | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - February 11, 2014 2:23 PM
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. 


“The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....

Jeff Domansky's insight:

More screens, more time online and more marketing opportunities ahead from this most recent Nielsen digital consumer report.

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