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![26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/9OPdB_ln3AVsFLYRNxe2Pjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!
Jeff Domansky's insight:
Ian Cleary shares 26 useful social monitoring tools. 
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Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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Many fear that, given Google Alerts’ recent issues, it will soon join Reader in the graveyard. Here are seven apps to fill the void -- and better than Google did it....
For professional users who are looking to keep track of a product or competitor, Google Alerts’ service has never been ideal. Too often, alerts are missing important data or not being sent in real time. The results are dry in their presentation, making it hard to see across multiple sources. Lastly, the complex syntax and Boolean operators can be challenging for users, leaving them with unwanted results or missing relevant information.
With Google Alerts’ recent performance issues, the door is open for a new hot market. Many companies have taken advantage of the problems and have created solutions to improve where Google went wrong. Ranging from entry- to enterprise-level tools, there are now solutions for any professional to receive the most reliable results in real time. Here are seven options for various needs and budgets:...
Jeff Domansky's insight:
Just in case Google alerts get pulled off the table, each year are seven useful apps to consider.
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26 Social Media Monitoring Tools
A little basic, but Interesting list of social media tool vendors