Public Relations & Social Marketing Insight
443.6K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Public Relations & Social Marketing Insight | Scoop.it
From www.meltwater.com - February 8, 2015 4:33 AM

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.


A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....

Jeff Domansky's insight:

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

more...
rodrick rajive lal's curator insight, February 9, 2015 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Social media and the rolling news vacuum | The Media Blog

Social media and the rolling news vacuum | The Media Blog | Public Relations & Social Marketing Insight | Scoop.it
From themediablog.typepad.com - January 17, 2013 9:45 PM

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.


Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.


What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...

Jeff Domansky's insight:

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

more...
Professor Sanabria's curator insight, January 17, 2013 11:12 PM

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Reverse Engineering the Storytelling Techniques in a Fast Company Feature | Lou Hoffman

Reverse Engineering the Storytelling Techniques in a Fast Company Feature | Lou Hoffman | Public Relations & Social Marketing Insight | Scoop.it
From www.ishmaelscorner.com - February 22, 2013 10:46 PM

Every company wants a signature win in heavyweight publications like Fast Company, BusinessWeek and Fortune.

 

By signature win, I mean 1,000-plus words devoted to a behind-the-curtain look at the company.

 

Yet, few PR teams cultivate the needed content assets to give themselves a fighting chance for this type of attention.

 

It requires thinking like a journalist, framing the tension in the story and teasing out potential texture.

 

To understand the type of fodder that drives such #storytelling, we selected a Fast Company feature, “Walmart’s Evolution from Big Box Giant to E-Commerce Innovator” and categorized the content type (3,324 words)....

Jeff Domansky's insight:

Lou Hoffman provides an excellent analysis of business storytelling. Great lessons.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories

Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories | Public Relations & Social Marketing Insight | Scoop.it
From belowthefold.typepad.com - July 7, 2012 1:58 PM

...Journalists are in the business of stories. Always have been – and despite the 24/7 streams of info-snacks and feeds forced through ever-congested virtual pipes, they always will be.

 

So it should come as no surprise that a recent global study of journalists found that journalists don’t want “pre-packaged” news such as press releases, and instead are “looking for variety in the kinds of stories brands talk about and the way they are told. And they expect brands to be properly engaged with the relevant social networks – not a box-ticking exercise driven by the PR department, but a genuine engagement at all levels of the business.”

 

In other words, stop with the “content.” Even the word “content” is cold, distant. Content is artificial intelligence. Content fills the feed but leaves you hungry....

 

[Gary Goldhammer offers some great media relations advice - JD]

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn