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Curated by Jeff Domansky
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5 mobile advertising trends to watch out for in 2015

5 mobile advertising trends to watch out for in 2015 | Public Relations & Social Marketing Insight | Scoop.it
From e27.co - January 2, 2015 2:13 AM

Emerging markets will continue to outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have often been treated alike by marketers, there is a radical difference in the way consumers interact with these two media.


Marketers need to adapt to this evolving consumer behaviour with a mobile-only strategy.Marketers can leverage user data to create customised mobile ad campaigns that serve ads that are contextually relevant and target the right user...

Jeff Domansky's insight:

What will the new year bring in for the mobile marketing ecosystem? Dippak Khurana, Co-founder and CEO, Vserv decodes.

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Marco Favero's curator insight, January 2, 2015 3:26 AM

aggiungi la tua intuizione ...
Mike Allen's curator insight, January 2, 2015 5:57 AM

The shift to mobile is an earthquake which marketing people have yet to fully adapt to all the possibilities. Engagement via mobile and an easy-to-use App are vital
Media Marketing Mgmt.'s curator insight, January 15, 2015 8:17 PM

Listen mobile is the only great way to engage
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - August 31, 2014 2:45 AM

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.


Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....

Jeff Domansky's insight:

Good overview of mobile marketing.

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