Public Relations & Social Marketing Insight

For an upcoming magazine column on the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler).

One of the interviews I conducted was with Neil Chase, former New York Times editor and SVP at Federated Media, now a content strategy consultant (and friend). He had a lot to say on the subject of brand publishing — more than I can fit into my column — and I think every company ought to take heed. So I decided to post our conversation in its entirety....