Your new post is loading...
“Many of our global clients have already requested that we block this site on our activity.”
An employee for the agency described it to BuzzFeed News as a “preventative measure”, as online advertising is assigned to websites algorithmically.
Omnicom handpicks the sites their clients’ ads run on, which is known as a whitelist, whereas ad exchanges or networks such as Google’s typically work on a blacklist where brands specify which sites not to run on.
The email from management added: “If you are running activity through ad networks such as MediaIQ/Regital, Quantcast & RocketFuel it is worth reaching out to your rep and making sure Breitbart is blacklisted and request a URL level site report over the past 30 days which all should be able to provide.”...
Many global advertisers have blacklisted Breitbart News. Some clicks can hurt your reputation.