Public Relations & Social Marketing Insight

A common myth suggests that great presentations are an art form. While some of the world’s best presenters are certainly artists, we know that their presentations obey the kind of narrative structure that allows even novice public speakers the opportunity to deliver great presentations.

So, What is Narrative Structure?Well, that depends on the industry, because narrative structure is important in every profession. While different definitions exist, they all point to the “structural framework” of how an idea or story is presented to an audience.

The reliance on structure in a narrative underlines just how attainable great, engaging presentations are. Because if we can show how those are built (e.g. the skeleton), then all that’s left is adding the muscle, or content, and delivering it according to the narrative structure.

The other key element in the narrative structure definition is the idea or story. Without the idea or story, there is no narrative to structure. So we really want to lean on storytelling as a way to engage our audience, and for a good reason....

And what's worse than a boring presentation? Five, 10, or even 15 boring presentations. That's the fate clients subject themselves to during the new business process. And while you might think they deserve to be in this situation, it won't help you win the account.

Don't be that agency that drives the client team over the edge with a PowerPoint presentation in 11-point Comic Sans text. Check out this  SlideShare for a few tips on how to create presentations that don't suck....

It's time to unveil the winners of the First Annual Prezi Awards— the best prezis of the year! We at Prezi have spent the past few days combing through your nominations.We could not have made our selection without your help.

Earlier this month, we invited you to nominate and vote for your favorite prezis of the year. Thank you to everyone who nominated a prezi, and congratulations to all the nominees. Picking just one winner in each category was very difficult, there were so many terrific prezis from which to choose.... And now, let's get on with it — we are pleased to present the best prezis of 2014:..

Giving a presentation is an enormous and (sometimes) noble responsibility. After all, only you can prevent death by PowerPoint to your audience. Fortunately, several tips, tools and other resources can help you make slides to a higher level and make them more professional and captivating. We focus on PowerPoint for most models and additions down, simply because it is the most widely used business presentation software, but many principles and tricks here apply to other applications presentation. We will begin.