Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com

4 Things You Need to be Doing on Social Media -- Now | Entrepreneur.com | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - March 28, 2013 10:56 AM

By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough.

 

To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online...

Jeff Domansky's insight:

Really practical tips on how to add social to your business.

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Social Media as Modern Sorcery | Harvard Business Review

Social Media as Modern Sorcery | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - February 16, 2013 10:51 AM

We used to turn to witch doctors when we felt angry and powerless; now we tweet. Those who feel wronged by corporations have increasingly taken to social media to get their revenge. For business, this represents a threat — and an opportunity — that obviously can't be ignored.

 

A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in tree of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response....

Jeff Domansky's insight:

This is a must read for marketing, PR and advertising pros as well as businesses to recognize they must become "social."

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Leonie vander Westhuizen's curator insight, February 17, 2013 1:25 AM

It is important to know that as PRO you must broaden your horizon to social media such as Twitter and Blogs
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