Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos. "We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating." This infographic looks at what happens in just one minute on social web...
Jeff Domansky's insight:
Who knew? ;-) 
Scoop.it!
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list. Top ten points of influence:
The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....
Jeff Domansky's insight:
Powerful and important research on social marketing and consumer purchase decisions. A must-read for all marketers. 9/10
Orlando Delgado's curator insight,
June 23, 2014 7:54 AM
And we thought traditional human means of communications was dead... 
Two Pens's curator insight,
June 23, 2014 9:05 PM
This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.
Scoop.it!
Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....
Jeff Domansky's insight:
Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.
Lee Werrell's curator insight,
August 12, 2013 6:06 AM
The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss
Scoop.it!
Our summary covers what we see as the most significant findings that can help marketers inform their inbound marketing strategy and implementation.
Opportunities of Inbound Marketing - Delivers on its ROI and provides more and cheaper leads that convert at higher rates. - As a holistic approach, it helps target a fragmented digital audience and improves the profitability of marketing efforts. - Inbound and automation helps Marketers be smarter with their time.
Barriers or challenges with Inbound Marketing - Companies are not addressing it with an integrated approach. - Inwards focus on sales, marketing and the product rather than strategically towards the customer’s requirements. - Lack of commitment and resources from Management and Sales teams. - Showing ROI on marketing commitment and resources...
Jeff Domansky's insight:
A look inside inbound marketing trends and best practices. very useful snapshot for marketing and social marketing pros.
Scoop.it!
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified...
...With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands. According to a comScore local search study, consumers already search locally on Facebook. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in....
Jeff Domansky's insight:
Valuable social media research for marketers.
Scoop.it!
... What is it going to take to realize there's a better way to do things? It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. If we weren't satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?...
|
Scoop.it!
We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package. With this in mind, what’s better than an infographic? There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
Jeff Domansky's insight:
What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10
Jeff Domansky's curator insight,
July 12, 2014 2:42 AM
This is a must-read collection of social marketing research and data for marketing, PR and content pros. 
Margaret McKinley's curator insight,
July 16, 2014 9:25 AM
This has a great simple summary of current social reach and preferences
Scoop.it!
From
adage
Google's dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps. Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google's share will fall to 64.2% -- down from 82.8% in 2012. Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars....
Jeff Domansky's insight:
A new eMarketer report shows the shifts on paid search taking chunks from Google's share.
Scoop.it!
As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform. Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....
Jeff Domansky's insight:
Here's a look inside the relentless growth of social media usage among adults. A variety of interesting trends for older and younger adult users will be of special interest to marketing and content marketing pros.
Mindy M Walker's curator insight,
August 7, 2013 2:38 PM
New must-read from Pew Internet & American Life Project.
Scoop.it!
Many CMOs see their digital future, but still struggle to make the case across the executive ranks....
... Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces, which is Gartner's description of the convergence and mutual reinforcement of social, mobile, cloud and rich information. The collision of these factors unlocks opportunities to reach and engage with consumers across the physical and virtual worlds, drawing them closer with targeted, contextually relevant experiences and offers. Further, it can allow brands to redefine how value is created and delivered — the way Apple has with music, Amazon has with IT infrastructure, and Netflix has with movies.
Last year, Gartner predicted that by 2017, the CMO's technology budget will exceed the CIO's. Why? Because more often than not, it's the CMO who is expected to drive this digital transformation, which is deeply dependent on technology. Is the average CMO ready to step up to this challenge?...
Jeff Domansky's insight:
How the role of chief marketing officer has changed in the digital world.
Scoop.it!
...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.
The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....
Jeff Domansky's insight:
Sobering research study for marketers of all kinds...
|
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing
добавить понимание ...
Gives you a real sense of the kinds of change we must must deal with every day