Public Relations & Social Marketing Insight
444.5K views | +3 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

5 Fantastic Data Sources to Inform Your Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - August 10, 2013 10:16 AM

Big data is all the rage right now. Marketers are scrambling to extract value from the 2.5 quintillion bytes of data that are being created each and every day. This data can lead to insights about buyer intent, customer engagement, content marketing effectiveness, and more. In fact, in my last post for Content Marketing Institute I offered 3 ideas on how content marketers can use big data to improve or enhance their content marketing efforts.


But it’s easy to be overwhelmed by all of the possibilities and data at hand. Once you have your goals in mind, how do you uncover the best insights for informing your content marketing strategy without being bogged down by the data deluge? Here’s a look at the best of the usual suspects — as well as some sources you may not have considered yet — to better inform your content marketing program...

Jeff Domansky's insight:

This post has a wealth of information for measuring social media and results.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexplorer.com - August 9, 2013 9:58 AM

Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....


When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?


In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.


This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....

Jeff Domansky's insight:

5 tips: Here's how social media sells. Useful research for marketing pros.

more...
Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.

 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn