Public Relations & Social Marketing Insight

As many as 86% of women shoppers say they are more likely to buy a brand they’ve never purchased when they begin to interact with that brand on social media, according to a survey from Influence Central.

Such engagement affects longer-term loyalty beyond prompting a first purchase: 87% say they are more likely to buy a brand more regularly that they check in or engage with on social media.

Along with the brand itself, product reviews and recommendations from third parties continue to serve as a guideline for how the modern female consumer shops. For example:

• 82% of women consumers say the ability to glean insights and recommendations from social media channels has changed the way they gather opinions and information;
• 81% of consumers say product reviews influence the way they shop; and
• 72% say the ability to check social media recommendations takes the guesswork out of buying a new product....

It's not a one-size-fits-all solution.

For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.

To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you....