Public Relations & Social Marketing Insight

If you’re like most marketers, you’re waiting for some sign that says your content is “working.”  Unfortunately, though, most marketers suffer from two major roadblocks when it comes to understanding whether or not their content efforts are paying off.

1. They don’t have the infrastructure in place to measure the right data.

2. They don’t know what the “right data” might be.

Like any aspect of marketing, your content must have defined objectives that align with the goals of the organization....

Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other.

The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang, Industry Analyst, The Altimeter Group....

Do you want to find company mentions beyond news articles and blogs?

Do you want to monitor social mentions and metrics?

Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.

In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence....

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...