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Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing. 
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Are Social Media strategies part of your overall marketing plan? These recent facts show how many opportunities there are right now. Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. You’re building a digital asset that grows year over year. Social Media is how we communicate now. As a marketer for your business (or for yourself as a sales professional), this list of 12 mind-bending Social Media facts (with strategies on how to leverage them) should help you find your way...
Jeff Domansky's insight:
Very useful social media facts and tips from Kathi Kruse.
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For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs. So what’s a business to do? Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....
Jeff Domansky's insight:
Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.
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Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community
... A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen.
Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....
Jeff Domansky's insight:
There are some seriously useful social media tips in this post.
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Do you want to get more business through social media? Are you looking for new ways to generate leads? As marketers and business owners, you’re constantly looking for potential customers. In this article you’ll find 16 resources to help you generate leads with social media ...
Jeff Domansky's insight:
Terrific resource for social media tips and tactics. Use these tips and brand examples to increase lead generation from Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.
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Finding new and different ways to market yourself can be difficult. Fortunately, one effective way is through social media. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started....
Jeff Domansky's insight:
Social media tips made nice n easy.
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Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources. ...
Due to this time crunch, small businesses tend to move from one business fire to another without fully thinking through a longer-term marketing plan to support business growth. UMass Dartmouth’s research, "2012 Inc 500 Social Media Settles In", supports this point in terms of social media. The research found that about three out five small and medium size businesses couldn’t track financial results for their social media efforts.
As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track.
Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results....
Jeff Domansky's insight:
Seven great actionable social marketing tips from Heidi Cohen.
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Lots of great social media lessons to learn from in these examples assembled by StrongSocial.