Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Questions to Ask When Measuring Your Social Media ROI

10 Questions to Ask When Measuring Your Social Media ROI | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - November 19, 2013 9:47 AM

What good are likes and retweets over social media if they don't add to your company's bottom line?If you think tracking your company's social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with -- and maybe even eclipse -- large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012).


As a prime example, Kelly points to Dollar Shave Club. The Venice, Calif.-based e-tailer successfully leveraged social media, and the steadfast tracking of what worked and what didn't, to steamroll into a tight market dominated by mammoth corporations like Bic and Gillette....

Jeff Domansky's insight:

Here's why your social marketing measurement matters  Expert advice on how to gauge the success of your social media marketing efforts.

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How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexplorer.com - August 9, 2013 9:58 AM

Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....


When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?


In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.


This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....

Jeff Domansky's insight:

5 tips: Here's how social media sells. Useful research for marketing pros.

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Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.

 
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Infographic: The ultimate guide to social media tools

Infographic: The ultimate guide to social media tools | Public Relations & Social Marketing Insight | Scoop.it
From www.ragan.com - October 10, 2013 6:03 PM
This guide lists which tools do what, what types of companies they are ideal for, and if they're free or paid. It's a social manager's dream come true.
Jeff Domansky's insight:

Good list of social media tools from this infographic including:

- social listening

- social conversations

- social marketing

- social analytics

- social influencer tools.

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