Ultimate Recap: The 12 Best New Social Media Tools from 2012 | Public Relations & Social Marketing Insight | Scoop.it
One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation.

 

As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.


2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...