Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Media Marketing: 6 Tips for Busy Entrepreneurs - Dukeo

Social Media Marketing: 6 Tips for Busy Entrepreneurs - Dukeo | Public Relations & Social Marketing Insight | Scoop.it

If you are yet to become a busy entrepreneur you are likely wasting your time on Facebook and twitter. You might feel otherwise but I can just about guarantee you that you are not effectively working your social media marketing campaign.


Why? Work tends to fill the time allotted for work.You are not under a tight deadline, or a strict schedule, so you tend to BS, or chat, or waste time checking out silly social updates, and fritter away hours or even days on these websites.Once you get busy, well, that is another story. But you need not become busy to adopt an effective social media marketing strategy. Develop good habits now by honestly assessing whether or not you waste time on social sites....

Jeff Domansky's insight:

Here's how to stop dithering and save time on social media...

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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Public Relations & Social Marketing Insight | Scoop.it

...He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. And when it comes to social media, in particular, vanity metrics abound. So here are some social media metrics that actually matter to our CEO --- and likely yours, too! ...

Jeff Domansky's insight:

A good snapshot of ocial media metrics your CEO actually wants to see. Recommended reading for marketers, PR and content marketing pros.

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