Public Relations & Social Marketing Insight
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Why video needs to be part of your paid advertising strategy

Why video needs to be part of your paid advertising strategy | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - June 19, 2016 1:08 AM

Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:


- 74 percent of all Internet traffic will be video by 2017.


- Video is shared more than any other kind of content.


- YouTube is the second-largest search engine in the world.


- Around 8,333 Vine videos are shared each minute.


- 33 percent of tablet owners watch about an hour of video on their devices every day.


- Video in email can boost open rates by 20 percent and increase click-through rates two to three times.


Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....

Jeff Domansky's insight:

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing? | Public Relations & Social Marketing Insight | Scoop.it
From socialmouths.com - April 14, 2014 1:57 AM

Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers


Websites and marketing campaigns often rely on text and graphics; however, relying on too much of any one ingredient is a recipe for disaster. While graphics convey information succinctly, and text explains and elaborates, adding video to the mix is a way to reach customers who absorb information visually and tune out when they see too much text.


According to Insivia, on average, viewers retain 95 percent of information if they watch it it, but only 10 percent of the when they read it.


If a customer doesn’t hear or understand your message, your chances of converting them are slim. For many companies, conversion rates increased after adding videos to their campaigns. PowToon found start-ups and small businesses that used videos saw a conversion rate increase an average of 40 percent. Additionally, start-ups saw email sign-ups increase 67 percent....

Jeff Domansky's insight:

Video has big marketing value and this post sheds more light on why.

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