Public Relations & Social Marketing Insight

This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by.

Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...

If you’re attempting to make your website findable on search engines, the keywords you use are critical to your success. Let’s say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening, and dental implants.

For those three services, the amount of keywords that searchers use to find you are many. Because of that, you have to carefully think through what’s good to use and what is not. Say a consumer has a cavity and he believes it may take a crown to cover the tooth. Knowing that, what would the consumer type in the search engines to find a dentist for this? Before you look at the list of possible keywords, first think of one or two keywords you would type in. Then compare to the list below and you’ll see how many possibilities there are....

When people follow your business pages in Facebook or your account in Twitter, they are also likely to get to visit your company website, and even encourage their friends to visit.

That makes social media marketing a very important tool for lead generation. In addition, search engines now give more ranking points to websites that have an upright presence in social media. This is good because most of the traffic that you will get in your website will come from people starting off with search engine queries....

Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context)....

...So what are the keys to effective content marketing? It turns out there are three – the "who," "what," and "where."...