Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 tools to transform or enhance text-heavy articles

5 tools to transform or enhance text-heavy articles | Public Relations & Social Marketing Insight | Scoop.it

During the news:rewired conference last week, Ezra Eeman  of Journalism Tools gave delegates a list of essential tools journalists should be aware of when creating enganging content for their audiences. Some of these tools can be applied directly to text-based articles to add a multimedia element and, overall, a more colorful story.


There are 50,000 news apps every month, not counting new web online tools found around the internet which journalists can use, said Eeman, and it can be quite difficult to sift through them....

Jeff Domansky's insight:

5 tools worth looking at for journalists, PR and marketing pros.

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10 digital tools recommended by social media pros

10 digital tools recommended by social media pros | Public Relations & Social Marketing Insight | Scoop.it
Whether you’re editing videos, looking for quick ways to get news, building a social media contest, or simply making your pages more visually appealing, these tools can help.
Jeff Domansky's insight:

Really good list of digital tools including a few you may not have seen before.

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Gravity Sketch Tablet Lets You Draw In Mid-Air | Fast Company

Gravity Sketch Tablet Lets You Draw In Mid-Air | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

We’re stuck in an awkward spot. We can manufacture nearly any 3-D product we’d like. But these objects are trapped behind the 2-D computer screen we design them in.


One solution is to 3-D print a plastic mock up. A more efficient solution is a new working concept called Gravity Sketch. It’s essentially a 3-D notebook. You put on a pair of video glasses, grab the stylus, and hold a tablet in your hand. Then you draw your creation in 3-D space using augmented reality--the glasses, pen, and tablet work in concert to create a digital illusion that your drawing is floating right there in front of you. But you're literally drawing on a 2-D surface....

Jeff Domansky's insight:

How cool is this? ;-)

Jeff Domansky's curator insight, May 23, 2014 2:31 PM

Wouldn't exactly say it's wearable or not, but jeez it's cool.

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11 Social Media Management Software Apps to Shave Time Off your Day

11 Social Media Management Software Apps to Shave Time Off your Day | Public Relations & Social Marketing Insight | Scoop.it

Check out 11 social media management software apps which can help you save some time on social media.


Are you interested in changing the social media management software app that you use?


There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...

Jeff Domansky's insight:

Several of Ian Cleary's suggestions are perfect for solo consultants as well as small business.

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5 Tools Marketers Can Use to Manage Content | NewsCred

5 Tools Marketers Can Use to Manage Content | NewsCred | Public Relations & Social Marketing Insight | Scoop.it

Producing web content goes hand in hand with successful brand marketing these days — but can be tricky without a go-to development person or team.


This is where fast, easy, convenient apps and other headache-free tech tools come to the rescue. When chosen wisely, they can help time-strapped entrepreneurs dominate their jam-packed schedules and take back their time, shoring up more of it to focus on what’s really important -- growing their business and boosting their bottom line.   


Exactly what are today’s most effective go-to apps and tech solutions for busy entrepreneurs? Which ones are the best for tracking social media marketing campaigns? Which are ideal for slaying to-do lists? Mastering scheduling? Accepting customer payments? Staying on top of the latest industry news?...

Jeff Domansky's insight:

Great collection of social media tools to help you work faster and  manage your content more efficiently.

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Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld

Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld | Public Relations & Social Marketing Insight | Scoop.it
What's your story? Adobe's brilliant new Voice app, released Thursday, is designed to help you answer that question. Here's our review.


When you first launch Voice, you’re presented with a quick tutorial video about the app. Its basic tenet: Vocals are key. When you create anything in Voice, you start by laying down a short audio recording. You can then add royalty-free clipart, photos, or text (or all three), and blend it with some backing music....

Jeff Domansky's insight:

Macworld says: "For the inexperienced presentation-maker, Voice is a godsend. It’s simple to learn, hard to mess up, and fills a gap that Apple’s Keynote and Microsoft’s PowerPointprobably didn’t even realize they were leaving. Even more experienced users may enjoy this program for quick-hit pieces—after all, sometimes it’s in the limitations, not the features, where you can find true beauty."

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How to Dramatically Reduce Time Typing

How to Dramatically Reduce Time Typing | Public Relations & Social Marketing Insight | Scoop.it

Earlier this year, Dan Pink shared in one of his newsletters about how he uses text expanders to dramatically reduce the amount of time he spends replying to e-mail. I’m not the most tech-savvy person, but the idea of having short abbreviations for frequently typed text appealed to me. So I started using a text expander this summer and was AMAZED at how easy it was to use and how much easier it made responding to frequently asked questions.


As I often do when I find something to be of great benefit, I started telling everyone who would listen (even some who wouldn’t!) about it. But I found that few people were giving text expanders a try because they either were concerned they would be too complicated or didn’t see the value. I completely understand those concerns so I thought I would outline the simple 3-step process....


Jeff Domansky's insight:

Blast through things you type all the time and get back to the important things! Smart tools and tips!

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Public Relations & Social Marketing Insight | Scoop.it

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....


Jeff Domansky's insight:

@KevanLee's awesome list of 61 social media tools for small business that are easy, useful, and affordable (or free!).

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By Request - Ten Good Tools for Editing Images Online | Free Technology for Teachers

By Request - Ten Good Tools for Editing Images Online | Free Technology for Teachers | Public Relations & Social Marketing Insight | Scoop.it

Earlier today I received a request, via the Free Technology for Teachers Facebook page, for suggestions for online image editing tools.


My first recommendation was Pixlr from Autodesk. In the list below you can read more about Pixlr and nine other good options for enhancing, cropping, and creating images online....

Jeff Domansky's insight:

Richard Byrne reviews a great collection off free or inexpensive image editing tools including Pixlr, Picadilo, Fotor, Picozu and my favorite PicMonkey. Recommended resource for bloggers, marketers and PR pros. 

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8 Incredible Tools To Boost Your Social Media Productivity

8 Incredible Tools To Boost Your Social Media Productivity | Public Relations & Social Marketing Insight | Scoop.it

Social media related activities can take up hours of your time.And let’s face it, your time is precious.


Fortunately there are plenty of tools on the market that can help save you time when it comes to managing your social media marketing.


By utilizing these types of tools correctly you can spend more time doing other things that can help your business.In this post I am going to show you a selection of these tools that cover off a number of different social activities that you can use to boost your productivity...

Jeff Domansky's insight:

Adam Connell reviews 8 powerhouse productivity tools for more efficient social media. Recommended reading. 9/10

Jeff Domansky's curator insight, March 31, 2014 1:14 AM

Eight social media cool tools you really should know.

Gas caroline's curator insight, March 31, 2014 3:59 AM

8 outils à mettre en place simplement et rapidement.

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Top 5 Free Website Audit Tools For Agencies - Business 2 Community

Top 5 Free Website Audit Tools For Agencies - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.

After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...

Jeff Domansky's insight:

@Scotaft shares excellent website audit tools useful for any PR agency or small business.

aanve's curator insight, February 12, 2014 11:08 PM

www.aanve.com

 

wanderingsalsero's curator insight, February 13, 2014 4:38 AM

thanks for the great resources to Jeff.  He catches everything!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 2014 6:26 AM

# Nuestra Agencia De Horas comercialización Pasa este sitios web digitales CADA SEMANA, auditora Nuestra Agencia De comercialización en horas Pasa Digitales este sitios web CADA SEMANA Auditoria prospectiva de los Clientes de ver de Como SEO friendly Hijo que. ASI Que, Estoy constantemente en la búsqueda de Las Mejores Herramientas web de auditaría ASI Que, Estoy constantemente en la busqueda de Las Mejores Herramientas web de Auditoria Que le Harán La Vida Más Fácil. Despues de 100 Auditorías de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditorios Despues de 100 Auditorias de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditoria Que el de la comercialización. digital de agencia, debe ConSiderar, especialmente si el el usted vende Servicios de SEO o de diseño web. EL Hecho Una Lista CADA UNO de continuacion una, estafa junto, La Razón Porciones La que dé Creo Que Hijo de los Mejores ... Herramientas de diagnostico web-Parte de la Estrategia, Mejorando Estadísticas de Cuenta de Resultados.  

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Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo

Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo | Public Relations & Social Marketing Insight | Scoop.it

You are a small business owner, finding yourself struggling and losing temper between your daily tasks, it's almost like nothing is moving forward....I’m still in a bit of a shock after finding out that there are roughly 16M new websites launched every month. That adds up to 200M every year, and of course the number is growing as the years ago by. You know what else is growing? The amount of tools that we see launching and developing for not only bloggers or webmaster, but also small business and their owners.The whole term marketing is very broad and includes a ton of sub-niches, but the general idea behind having a set of tools for a business that are essential is fairly simple. You need the basic tool-set to always have things like statistics and the ability to engage with users at your disposal...

Jeff Domansky's insight:

Several new social marketing tools worth a look.

Mr Tozzo's curator insight, January 17, 2014 11:11 AM
Top 10 Free Online Marketing Tools for Small Business Owners | CodeCondo
chinhhq's curator insight, January 17, 2014 9:49 PM

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Marie Clement's curator insight, January 20, 2014 11:43 AM

Some interesting new ones here - others remain the mainstay for online tools

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Aesop Story Engine: An Open Source WordPress Plugin For Storytelling

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling | Public Relations & Social Marketing Insight | Scoop.it

The Aesop Story Engine is one of the most beautiful tools for WordPress that I’ve seen in a long time. Named for Aesop, the master story teller whose fables are woven into our cultural consciousness, this engine provides a powerful suite of multimedia storytelling tools. The Aesop Story Engine plugin was created to be a foundation for building feature-rich, interactive, long-form storytelling themes for WordPress.


The engine powers the Aesop Hosted Storytelling site where users can create stories for free. The Aesop development team has released it as an open source WordPress plugin, making it possible for you to add the same storytelling capabilities to your own website....

Jeff Domansky's insight:

Sarah Googing looks at a very interesting storytelling tool and WordPress plugin. Though it will need further technical refining, it's beautifully designed, feature rich and definitely a tool to watch and try out.

Margy Rydzynski's curator insight, January 14, 2014 1:12 PM

Holy cow. I've been looking for something like this for years!

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Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe

Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe | Public Relations & Social Marketing Insight | Scoop.it

"A free HTML5 app to take the pain out of transcribing interviews. Useful for journalists, academics and anyone else transcribing audio."


"Transcribe is a free, open-source web app which allows you to easily transcribe your video by using a very simple interface.


You first upload your audio file and on the same web page you can start typing your transcription, while being able to easily start / stop the audio and to rewind or forward to any point you need to without ever needing to leave the keyboard...."


Via Robin Good
Jeff Domansky's insight:

Robin Good reviews a useful,new transcription tool/app called oTranscribe. Very promising for bloggers, journalists, writers, PR and other wordsmiths.

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Third-Party Apps That Are Better Than the Official Counterparts

Third-Party Apps That Are Better Than the Official Counterparts | Public Relations & Social Marketing Insight | Scoop.it

Services like Twitter, Dropbox, YouTube, or Wikipedia love to release official apps for their services. More often than not, third-party developers swoop in to make better apps to access those services than the official ones. We want to collect together the best of those apps.


Third-party apps are often some of our favorites and in some respects, blow the official app away. Twitter is a perfect example of when the official apps are rarely even worth mentioning when the third-party ones are so much better. So, let's figure out which apps are truly the best....

Jeff Domansky's insight:

Really great list of alternative apps with a few brand new to me and some excellent new finds.

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Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier

Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier | Public Relations & Social Marketing Insight | Scoop.it

I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser.


The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....

Jeff Domansky's insight:

Danny Schreiber shares a terrific social media tools overview, in-depth analysis and suggestions for tools that can help you work at optimum efficiency. It's a very impressive resource. Absolutely recommend it. 10/10

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32 Tools providers discuss their favorite social media software | Ian Cleary

32 Tools providers discuss their favorite social media software | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

There is a lot of social media software tools available but which are the best ones? Find out what the social media tool providers think.


We come across great tools on a regular basis. One of my favorite recent ones is OptinMonster which is a WordPress plugin that helps build email subscribers. I switched it off a couple of weeks ago and seen a massive drop in subscribers. It’s awesome.


Of course, the tool providers all think that their own tool is the best, but which other tools do they like?


In this post, we asked the founders of various social media tools to tell us their favorite tools with only one condition… they could not pick their own tools.

Jeff Domansky's insight:

Great resource as always from Ian Cleary.

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Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme

Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme | Public Relations & Social Marketing Insight | Scoop.it

Easily Create online Presentations, animations, animated HTML5 banners, infographics and other rich visual content free in your browser.


Transform otherwise boring data into engaging visuals that will turn heads and get the point across.

Jeff Domansky's insight:

Visme is a very cool new content creation tool.

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Voices.com

Voices.com | Public Relations & Social Marketing Insight | Scoop.it

Get Voices.com on the App Store. See screenshots and ratings, and read customer reviews.


Voices.com is the marketplace where brands connect with professional voice-over talent.

With Voices.com, you can post jobs, review responses and hire voice talent for audio and video productions....


Via Ana Cristina Pratas
Jeff Domansky's insight:

A marketplace for voice talent. The app works on the iPhone.

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Vellum: A reading layer for your Twitter feed ← nytlabs

Vellum: A reading layer for your Twitter feed ← nytlabs | Public Relations & Social Marketing Insight | Scoop.it

...To address this use case, we created Vellum. Vellum acts as a reading list  for your Twitter feed, finding all the links that are being shared by those you follow on Twitter and displaying them each with their full titles and descriptions. This flips the Twitter model, treating the links as primary and the commentary as secondary (you can still see all the tweets about each link, but they are less prominent). Vellum puts a spotlight on content, making it easy to find what you should read next.


We also wanted to include signals about what might be most important to read right now, so links are ranked by how often they have been shared by those you follow on Twitter, allowing you to stay informed about the news your friends and colleagues are discussing most.


Vellum was built as a quick experiment, but as we and other groups within The New York Times have been using it over the past few months, it has proven to be an invaluable tool for using Twitter as a content discovery interface. So today we are opening up Vellum to the public. We hope you find it as useful as we have. Happy reading!...

Jeff Domansky's insight:

This is a worthy innovation for those who use Twitter to research, communicate and find news. Developed by the New York Times Lab, it's well worth checking out.

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.


Here are his notes on tools journalists and news organizations should try....

Jeff Domansky's insight:

Great tools for PR and marketing too.

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Remove Image Backgrounds Instantly Online -| Clipping Magic

Remove Image Backgrounds Instantly Online -| Clipping Magic | Public Relations & Social Marketing Insight | Scoop.it

Clipping Magic: Online image mask generator lets you instantly create masks, cutouts, and clipping paths online.


Jeff Domansky's insight:

Of course not as good as commercial tools but a serviceable tool for quick and dirty photo masks or cutouts. Thanks to @IanCleary for sharing.

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10 Tools to Make Your Social Media Management Easier

10 Tools to Make Your Social Media Management Easier | Public Relations & Social Marketing Insight | Scoop.it

AEvery second, 9,100 tweets are sent. In a given day, 55 million status updates are made on Facebook. Those are just two examples illustrating the volume of content and activity occurring in social media. By the time you are finished reading this, those statistics will probably have changed.


People often ask me about my activity in social media and how I manage all the content that I see and share, as well as how I manage my networks across a number of social channels. Let me be clear that I can’t handle all of the content and I can’t engage everyone in my networks all the time. Nobody can. You have to adopt the mindset that you will read, share, manage or engage with whatever and whomever you can and not trouble yourself with the overflow..

Jeff Domansky's insight:

Good list of social media tools and worth taking a few for a test drive.

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5 Tools to Enhance Your Digital Life | IFB

5 Tools to Enhance Your Digital Life | IFB | Public Relations & Social Marketing Insight | Scoop.it

Happy February! Many bloggers are in the midst of school, work, and/or NYFW prep. If you’re in Seattle like me, you are probably gearing up to cheer on our Seahawks in the Super Bowl parade today!


Now that we’re back in the grind, how are your resolutions coming along? One that I’m continuing to work on is being more efficient with my time on the computer – so I can spend that time enjoying life away from the digital world. On the never-ending quest to be more organized and productive, here are a few tools I use regularly that help me get the job done efficiently, whether that’s note-taking, reading all the articles I find, and clearing out the digital clutter...

Jeff Domansky's insight:

5 shiny new technology tools you must try.

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Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man | Public Relations & Social Marketing Insight | Scoop.it

...Finding the right methods to make a business run smoothly can sometimes be the most difficult part.


Luckily, in today’s business world, there are apps for almost any business strategy an entrepreneur needs to perform, including the need to share files, run a conference call, scan documents, and manage general tasks.


Following are the top 11 apps available for entrepreneurs....

Jeff Domansky's insight:

Great productivity tools for busy people.

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