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This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...
Today, I would turn that message around and say the following: Do clients know you are on social media? I would follow-up with a few other questions. Do they know where to find you? Are they interested in what you are talking about? Believe it or not, you and your company are the news. Everyday, you have the opportunity to bring the news to your clients and prospective clients. It’s time to start making quality news, not noise. There is a difference....
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion. Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO. So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice....
Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience.... There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure. While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s. 13 Google-Friendly Content Guidelines To achieve maximum impact with your company blog, create content according to Google best practices....
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.... The growth of content marketing is also a concept that Fred Wilson of Union Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation." Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective. Now is definitely the time to develop a new type of strategy to garner links and traffic. Inspirational examples of phenomenal content Below are some examples of companies that have created phenomenal pieces of content. Hopefully this provides ample motivation to take your site/client's site to the level!...
There’s no tool that tells you WHO is searching. But you can infer who’s searching by how they search... You can see from the graphic above that people also search using different strategies – or using different perspectives. I’m sure you’ve tried this when searching for things yourself. Do they include modifiers in their searches (like corporate, small business, commercial)? Are they looking for a wholesaler, indicating that they are a reseller or want to buy in bulk? One of the most important ways to rank in the search engines (Google, Bing, Yahoo) is to specifically create content for pages on your website that use the phrases that your ideal customers use in the search engines....
This is a round-up of some of the best guides and How To's for understanding the world of SEO and building an SEO-friendly website that Google will love now and into the future. The foundational element of a successful real estate website (or really, any small business website) is information-rich content that ranks well in search engines. To create such content and develop a website that’s SEO-friendly and gets properly indexed in search results you’ll need to: - Understand how to perform proper keyword research. - Understand on-page SEO factors so that you can properly optimize your content pages. - Understand how to claim your Google authorship so that your authorship information displays in search results for the content that you create.…and much more. But don’t worry, this doesn’t have to be difficult. I’ve rallied some of the best content around the web to give you a solid introduction to understanding search engine optimization. Some of these are guides that’ll give you a good introduction into the world of SEO and others are practical How To that’ll walk you through the process of implementing and building an SEO-friendly website that Google will love now and into the future....
Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold. One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable....
If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world. Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand. That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry. That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Most small businesses (85%) know the importance of being found on major search engines, apps and directory sites. Over three-quarters (78%) believe it is through these channels that they gain new customers. However, despite knowing the importance of providing consumers with their business information, SinglePlatform's poll also reveals that 49% have never updated their online or mobile listings. Just as worrying is that half of businesses have seen business listings that are inaccurate....
Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content. Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog....
By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!? Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. The search industry is booming. Competition for keywords – organic or paid – has never been higher. All forms of digital content multiply and prosper. Underneath it all, however, tectonic plates are shifting. Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands. SEO tactics are being taken off the table and a gap has begun to arise between what is needed – digital visibility – and the tactics, tools, and business processes needed to achieve it. Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top....
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Having difficulties sorting through the jargon in the SEO industry? "The Small Business Owner's Guide to Speaking SEO" will have you fluent in no time!
KiwiSEO is an all-in-one On Site SEO tool that Analyzes, Implements and Tracks your SEO. Developed by seasoned SEO experts, KiwiSEO breaks down exactly which elements on your site need to be changed or updated on every page in order to achieve the rankings you want and the traffic to drive your business to the stratosphere....
While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. During 2012, small businesses stepped up their social media activity across a variety of social media platforms. With the exception of Facebook, where small businesses, like their larger counterparts, had followed the masses, these firms had limited participation on social media. More than four out of five small businesses had staked out their turf on Facebook as of December 2012, up seven percentage points from May 2012. While Facebook can be effective for consumer-oriented businesses and not-for-profits seeking to engage a mass audience, it’s not ideal for every business. Without time to examine the options available, many small businesses aren’t necessarily selecting the optimal social media platforms for their firm. While about 30% use LinkedIn, the top professional social platform, it’s mainly for their ability to reduce hiring costs, not marketing. The omission of blogs is surprising and may be attributable to the fact that many companies consider it content marketing, not social media. Blogs should be at the center of your social media strategy since they provide information that answers customers questions and shows them how to use their products. Further, beyond creating the posts and distributing them, blogs don’t require constant engagement like other social media venues. As a bonus, they support search optimization!...
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Via Martin (Marty) Smith
SEO is also an important part of positioning your company as an industry leader, so it’s vital to keep abreast of the latest news from leaders in SEO techniques. Here is some recent advice I’ve gotten from SEO experts that will help you think strategically about growing your Web presence....
The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones people go directly to apps such as Amazon, Kayak or Yelp. As a basic matter, that’s accurate. However, quoting Danny Sullivan, the story also acknowledges that there’s still a great deal of mobile search activity, which is dominated by Google. Indeed, according to StatCounter, Google’s global mobile search market share is roughly 95 percent. Yet, we also know that “four out of five minutes” spent on mobile devices are spent with apps (per comScore). And, Nielsen said previously that roughly 80 percent of mobile time is with apps rather than the browser....
The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking. ..Google will always have good user experience as their primary goal, and each update they make will be in the direction of better understanding of the content from a human perspective. If you guide your copywriting to provide what your readers look for, not only that you’ll get more loyal audience that loves to come to your website and read what’s new, but Google will also award your actions with a higher ranking in their search result pages. So how should you write? Here’s what you should ask yourself before you publish your writing on the Internet...
Google Authorship Markup, you've all heard of it if you follow SEO and Google's developments. Still wondering how to apply and enable the google authorship tag? Setting it up for your own website should be the easier part. After that, you will have to contact all the external websites where you already have submitted contnet and kindly ask them to include your rel author tag in your author bio. Read why it is so important to acquire and how to get it. Author Rank will be soon a massive Google Rankings Factor and setting up Google Authorship MarkUp for your authored content is the best you can do right now to start building your authority and credibility. Optimize your overall web presence and enjoy the advantages of doing so :)....
This article has been ranked #1 on all of Forbes and has "rankled" thousands of people.... ...So what do we do? Adam grinned with resignation, “It’s the Hubspot strategy of great blog content with a massive opt-in audience of social followers. It’s your InsideSales.com approach with strong industry research that people follow. And it’s old-school PR. PR has made a full-on 180 degree swing. I started in PR as a major. Now it is the ultimate, because it is about who you actually, really, know. It’s the buzz you create. And how much value you provide your community of followers in return.” I summarized: “So great content is king, and communities of avid followers make the king? And my friend Cheryl, of SnappConner PR will rule the world?” “Yes, basically.” Adam went on, “Dell does a really good job. They have 1M followers on just one account in Twitter. Their team answers all direct messages from their community, and stays on top of their brand and reputation.”...
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search?
Via Robin Good
Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it’s important not to let this department pass you by. This leaves many businesses to that simple question: Why haven’t I been using public relations before, and how can I get started right away? Fortunately, the answer isn’t too difficult. Once you really dive into the subject you’ll be wondering why you didn’t consider the help of public relations in the first place. Top 6 Ways Public Relations Can Help Your SEO Efforts It is first important to understand what public relations actually is and how it works online. In short, a public relations department is in charge of creating relationships and connections with large publications and other businesses that can offer publicity for a company. Amongst their many responsibilities comes online work. A few ways that they can really help your SEO include...
Learn how To Optimize Blog Post Titles for your Readers and SEO. It can increase your CTR. No matter how good your content is, it is useless unless people read your post. People will read your post by just looking at the headline. So headlines matter a lot! If you have a catchy headline usershim will check your post. As a blogger we always try to write a catchy headline so that people read our post. That means we write a reader-friendly headline. Then what about search engines? We always try to get organic traffic from search engines. For this we need a search engine friendly title....
Via Martin (Marty) Smith
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By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips.