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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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From
j-source
I gave up on newspapers years ago. I haven't given up reading them, but I've packed in talking to them about the future....
So, I've given up on newspapers. Back in the days when I worked in newsrooms, and later, when I spoke about what was coming, I cared about newspapers a lot. I loved them. I don't love them anymore. If I'm honest, I don't even much care for them. I love great stories, I love good long form journalism. I'm seeing that work come from elsewhere now, a science journalism startup MATTER being a recent, Kickstarter-funded example. I backed MATTER with my own money. I bet on it. With the exception of the Guardian, there's no other paper I'd do the same for right now. And I'm sorry, newspapers, but it's not me, it's you.... 
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Fifteen minutes after the first Tweet stating that the US military had found and killed Osama Bin Laden, CNN’s Wolf Blitzer was struggling on air. Blitzer could only react to what he (and everyone else) was reading on Twitter. For an excruciating amount of time Blitzer repeatedly explained that they couldn’t verify the reports. At last he confirmed what everyone had known for 20 minutes, that indeed Bin Laden had been killed. Social media has changed how we get our news. Today it’s fair to say that Twitter breaks news and television covers it....
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Newswhip, a site that tracks what news stories the world is talking about, has published a new infographic showing which are the most viral news sources on Twitter and Facebook. The BBC is tops on Twitter and The Huffington Post on Facebook....
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What does a "membership" program for a newspaper look like, and will readers look at it differently than they would a paywall?
From a marketing standpoint, the word “paywall” is pretty terrible. Right away, it tells you there’s a barrier between you and what you want, and the only way to negotiate it is to pay.
So it’s not surprising that media companies, used to working with words, are using alternatives....
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Avoid negations, use graphics, and get the story right the first time!
Citizens and journalists alike are concerned that the prevalence of misinformation in our politics may pollute democratic discourse, make it more difficult for citizens to cast informed votes, and limit their ability to participate meaningfully in public debate. In particular, we know that many political myths are difficult to correct once they become established. So how can journalists most effectively counter the misleading claims that are made in the 2012 campaign?...
[Very useful for PR as well - JD]
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NBC News said Thursday that its radio partner, Dial Global, would soon start to distribute its radio news reports twice every hour to local stations.
NBC News, the top-rated network news division on television, is eying growth opportunities in an old-fashioned medium, radio....
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It’s been a rocky relationship for social media and traditional news. And who can really blame mainstream journalists for not taking to social media at first? After all, social was invading reporters’ turf, beating them to the punch breaking news on twitter.
It was the new, unknown kid on the block, trying to change things up and mainstream media didn’t like it. But in just a few years, the new kid on the block has become the coolest kid on the block that everyone wants to know and hang out with. Now, social media is being integrated into every aspect of major news organizations....
[Great big media insights & examples of powerful social media impact - JD]
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Answers to another set of questions around ethics and online journalism, posed by a UK student, and reproduced here as part of the FAQ series...
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The annual awards for the world's best designed newspapers have just finished. The top prizes in the Society of News Design's 33rd annual competition went to the Excelsior (Mexico), the National Post and The Grid(both Canada), Politiken (Denmark) and theFrankfurter Allgemeine Sonntagszeitung (Germany). There are some innovative pages as always so it's certainly worth a look around the SND site.
Meanwhile, here are a few of my thoughts and observations...
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When the news of Whitney Huston's death made its way onto the public conscious, a huge deal was made about how much faster Twitter was in breaking the news ahead of all the different media outlets. Yet while we’re all aware of how fast Twitter works as a media outlet, (and admittedly it does make for an eye catching headline), some points have been glossed over as a result that are worth considering....
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Debra Askanase of Community Organizer 2.0 has posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association's Winter Conference.
...She says, "during the presentation, I identified four areas impacted by social media: the changing definition of an authoritative news source, the concept of news participators, how news is shared, and the changing news cycle."...
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Journalists used to have a chance to protect their sources, but advances in surveillance technology have changed that.
...It used to be that journalists had a sporting chance of protecting their sources. The best and sometimes only way to identify a leaker was to pressure the reporter or news organization that received the leak, but even subpoenas tended to be resisted. Today, advances in surveillance technology allow the government to keep a perpetual eye on those with security clearances, and give prosecutors the ability to punish officials for disclosing secrets without provoking a clash with the press....
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From
www
...Twitter does not break news; Twitter users break news. That distinction is not a quibbling one, as Twitter users are a broad and diverse group―including a great many journalists who use Twitter everyday to learn, communicate―and yes, break news. The implication that Twitter is somehow separate from or in competition with the press is a false construct.
I don't think there's any doubt as to whether news is broken on Twitter (it is) or whether people use Twitter to get news (they do). If I thought otherwise, I truly would be living in a dream world as Ingram suggests. I think this discussion is about the definition of news, and who can report it....
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...The question for PRs is whether a paywall reduces the exposure that clients could potentially get from gated stories in which they appear. Certainly if that media hit is restricted to paying subscribers, the pool of potential readers is more shallow. But, as the Journal points out, “free content is still plentiful online.” And paywall systems often offer a certain amount of content for free....
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I worked at the Philadelphia Inquirer for 20 years and every time this one thing happened I hated it At regular intervals a magazine writer or a reporter for one of the alternative weeklies would decide it was time to trot out that hardy perennial theme, the Inquirer in decline....
...What you should worry about is the future of newsrooms, those buzzing, resourceful dens of collaboration that make everyone who works in them better than they could be alone....
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Flipboard is rolling out the first major update to its social magazine tonight since its December launch on the iPhone. The new release brings the iPhone app's most popular feature, "Cover Stories," to the iPad's bigger screen.
;;;There, you’ll find a mix of stories popular among your friends, those that are popular across Flipboard’s network, as well as those that are uniquely relevant to you....
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The new CEO discusses connected cars, threats to public funding, and the organization's fully multi-platform approach to news.
[Not your parents' NPR anymore - JD]
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...Technology journalism is booming.
"There are lots of jobs out there," said Kerry Davis, a recent M.A. grad from the University of Maryland. "But I don't know anyone out there teaching people how to do it."
Davis is an experienced broadcast journalist hired by IDG News Service when it wanted to expand into multimedia coverage. She is enjoying her success, even though "some of what they say goes right over my head."...
[Some similarities to PR 2.0? - JD]
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Why MG Siegler is right to complain about the WSJ not linking to him - and why you win through linking.
People have, on occasion, described TechCrunch (and ex-TechCrunch) writers are "bratty" in their writing style. MG Siegler does a pretty good job of proving the point in his complaints last week about the lack of credit he got from the Wall Street Journal: Earlier today, I broke some news.
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Bob Conrad says they're biased, error-prone, misleading and, on occasion, devious or even liars. No, he's not referring to public relations people.
His new book Spin! How the News Media Misinform and Why Consumers Misunderstand (affiliate link) challenges many of our assumptions about the media and its reporting practices and shows how the public often misinterprets the news as a result....
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The video-content business is offering marketers opportunities amid the struggle to adapt to the greatest shift in media habits since television began.
THE nascent state of the business of providing consumers video content — whether on television or on so-called second screens like computers, smartphones and tablets — is not unlike the nascent state of the television business six decades ago, when this newspaper ran an article carrying the headline “Coast-to-Coast TV Appears Certain.”...
[This New York Times article by Stuart Elliott is a must-read for PR and marketing pros! JD]
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...Instead of killing traditional media, as this TechCrunch post (about Osama Bin Laden) along with a series of MediaMiser reports have shown, social media has rather become an amplifier of traditional media and its journalists (while at the same time allowing everyone else a chance to voice their opinions too).
The reasons for this are simple, in my view: the traditional media – at least most of it – is still viewed as a trusted source and one that’s relatively objective. Bloggers and Twitter users with hundreds of thousands of followers, while wildly popular, just don’t have that same level of trust with the public (some do, but it’s a small minority)....
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I've been thinking a lot recently about how narrative techniques are used within journalism to engage users and then keep them reading/listening/watching/clicking. By way of illustrating this, specifically with relation to audio, I wanted to blog in some detail about how narrative is used in a very good example I came across last month: a Freakonomics podcast....
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