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Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?
In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!
I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources."...
Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.
With so many channels and the marginal cost of the creation and distribution of content, brands today are struggling to communicate with an increasingly fragmented audience.
“Consumer attention is ephemeral and is exponentially fleeting,” said Julie Fleishman (@jfly) of Kraft Foods in her Content Marketing World keynote.
What will save our brands? According to Fleishman, the answer is content. “It’s an invitation to engage. It’s not intrusive and invites the consumer in.”
Content signals “I know you, you know me,” and creates trust, demonstrating shared interests. And in today’s digital environment, content is self-targeting, through search engines and social recommendations.
For these reasons, content is at the center of the Kraft Foods marketing engine....
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today....
By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.
A CTA-button has 4 important tools to achieve this: placement,shape (and size), message and color. In this article I will talk about the aspect of color. But first things first…
Are you interested in raising your visibility on Pinterest?
Do you know which Pinterest tactics work best today?
We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing....
...Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough.
Facebook buys virtual reality company Oculus, so the future of social media must involve virtual reality (VR). Pinterest stuns everyone with its rapid rise, so the future of social media must have more pictures.
These aren’t predictions of the future. They’re merely reactions to whatever is happening at the time....
By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.
Even with a small budget, it’s still possible to get the word out about your startup and get thousands of users within the first few days.
Now, not every marketing technique will be right for your startup. It may take a few experiments to determine which techniques to concentrate on. However, some of the best user acquisition techniques are free or low-cost to implement. By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.
Let’s look at some examples....
This story is about the launch of Harry’s, a new men’s grooming brand. Specifically, it explains how they gathered nearly 100,000 email addresses in one week (!).
It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.
What does your LinkedIn company page look like? A great LinkedIn company page does three things: it knows its audience, it serves an important function for them, and it accurately reflects the organization's brand.
Check out these examples of amazing LinkedIn pages and feel inspired....
A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.
While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales
Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy.
A second edition of our previous fact post, here are 33 moreriveting stats that could impact your strategies....
The complete guide to all the social media branding graphic sizes and formats. Text descriptions, graphics and infographics for all social dimensions.
Social media branding is important in order to distinguish your accounts from the many millions of others and enable followers to instantly recognise and relate to your profile. With so many social platforms, it can be hard to remember all the dimensions and sizing of each banner or background image.
Are you searching through Google every time you want to design or upload new social media branding? Then luckily, the complete list for social media branding has been assembled here for you....
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Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be. It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. This approach is frowned upon in content marketing.
As Garret Moon says, “Using content marketing to sell without asking makes everything else look like begging. Begging doesn’t create movement; it usually has the opposite effect.”...
I will probably get beaten real hard for this headline, but at least it should effectively steal your attention (…you will thank me for this very soon)
Nobody is actually wrong.
I’ve reached out to pro bloggers and online marketers with one simple question: What is your #1 tactic for getting traffic from Twitter?
And every piece of advice I got was different, but completely legitimate.
However if you decide to follow it – you are very likely to fail.
That’s because of the gap between “what the blogger meant to say”and “what you thought he meant”.
So in this article I’m not just thoughtlessly copy/pasting the text that I’ve got from pro bloggers, but I’m actually going to explain the context that stands behind each answer....
I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.
Many companies do this today, including Columbia Sportswear’s “What Knot to Do in the Greater Outdoors” mobile application. It tells you how to tie knots right on your phone. It transcends the transaction because Columbia doesn’t sell rope. Yet, the content execution is of interest to the company’s target market of outdoors enthusiasts because it is inherently useful and topically relevant....
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?
Via Brian Yanish - MarketingHits.com
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them....
...There are many tactics that a company can and should be taking advantage of. A strategy should be put in place first to organize a plan and determine which efforts are most likely to help meet objectives.
Throughout this development process, consider all the tactics available, especially less popular ones that might require some extra work or creativity but could be a perfect fit for your brand. Keep in mind that integrating your tactics together with an aligned theme and messaging has added value.
Here’s the list of 99 different tactics that marketing communication professionals can utilize in their efforts....
With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos? We’re taught that more is better. And doing less is… less than stellar. But what if you stopped “to-doing”… and started “tada-ing”?
This requires creating magic: by slowing down. In other words, the opposite of everything you think you “need” to do....
Do people pay attention to your tweets?
Are you customizing your tweets for maximum attention?
About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.
In this article you’ll discover six ways to improve your tweets and get noticed....
A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.
So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going from Tara Banda....
It’s no secret that the key to a successful social media strategy is to show, not tell. Not only is our audience 4x more likely to remember visual content than they are text, they’re quicker to click on it, too; adding an image link to your tweet can increase engagement by a whopping 200%.
People have always been visual learners, but with numbers like that, marketers are starting to do something about it. Luckily, it’s never been easier to get visual on social. The popularity of image-based networks like Instagram and Pinterest has forced more traditional platforms like Twitter and Facebook to accommodate for visual content.
Now, most platforms have the option to directly attach an image to your tweet, status update, or post, making it seamless for marketers to boost social activity. But while marketers are embracing visual content in their social media efforts, their approach doesn't always fit the bill. Literally..
If you’re reading this, you’ve bought into the concept that social media is important for your business. I spend a lot of time talking to small businesses around the country, and it often surprises me how many people still feel daunted by social media marketing and engagement. So, here are 7 ways to be more productive on social!...
Marketing Strategy - Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some key session takeaways and brand lessons for marketers.
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Wading through the reams of articles I flag to 'read later' every week can be a real drag. Here at least is a summary where someone else has done the hard yards.
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When it comes to building content and learning proper social media strategies these links will come in very helpful.