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Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more.But if you know little or nothing about video production, where do you start and how difficult is it likely to be?
Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours. - ReelSEO
- New York Video School
- VideoScribe from Sparkol
- IzzyVideo
- Skype Video Recorder
- Vimeo Video School
- Coursera.org...
Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow? A week ago, a blog post by Jason Calacanis got the entire web video industry talking: The essay, subtly entitled “I ain’t gonna work on YouTube’s farm no more”, laid out Calacanis’ reasons for declining a second round of financing for original content from YouTube. But more importantly, Calacanis informed YouTube that it had better watch out, because he wasn’t the only person working on YouTube who felt this way....
A recent research report by Invodo said that 52% of consumers say that watching a product video makes them more confident in online purchase decisions, and another 52% said they are less likely to return a product they have purchased after watching a video. Treepodia says that video increases conversion rates, from 14% increase for electronics to 113% for gifts. There are statistics galore about how video increases conversions and purchases, increases consumer confidence and retention, decreases friction, is the best medium for mobile and tablet devices, and ends world hunger (well, maybe scratch the latter) I’m not sure we need to convince you how effective video is in helping your marketing efforts. Video has arrived – and is here to stay. But what do you need to get into the game and use video to improve conversions on your landing pages? Introducing Video for Landing Pages 101, an introductory overview to help you navigate and plan your video landing pages...
Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But nowadays email marketing is getting a negative reputation, ending up discarded in spam inbox. INFLUENCE OF THE VIDEO According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience. HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? ... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....
For marketers who have not used video in direct sales or direct communications, the process may be daunting. The Content Marketing Institute identified eight key steps for creating and deploying B2B video content to assist. These steps make the process manageable, straightforward and cover the following: 1. Execution – producing video content 2. Distribution – selecting what channels to use for distributing videos 3. Encouragement – using SEO and other tools to tell an audience to watch your video 4. Viral – creating content that people not only want to share, but make it easy for viewers to pass the video along 5. Optimization – incorporating simple calls to action to convert viewers into customers 6. Maximization – making video content a key component of the marketing mix 7. Analyzing – using data to determine a video’s ROI, especially in relation to sales lead generation 8. Do it again – web video marketing should not be a “one and done” exercise...
Quality is of paramount importance when producing a video for your business. A lackluster production, or just a poorly inspired concept for either a training or a sales enablement video can mean more than just a lost opportunity for business or growth, it can also be a public relations liability. Case in point is the now infamous Star Trek inspired training video created by the Internal Revenue Service. Produced to the tune of a 60 thousand dollar tax payer funded price tag, that video should serve as the gold standard of what NOT to do when creating internal training videos or marketing collateral that uses video....
Twitter has become much more than 140-character blurbs, and now Tweetbot is using that additional content to turn our media-rich feeds into a stream of photos and videos for users to quickly scroll through. An update released today for Tweetbot on iPhone and iPad introduces a new timeline view that displays images and videos — including content from Instagram, Vine, and YouTube — inside of the Twitter feed. The display uses tweets as captions for the content, and it omits any tweets that don't include something to look at. Twitter has been working to enrich its feeds with news stories, images, and interactive content by letting developers create multimedia cards — but so far that effort hasn't exactly livened up the text-based medium on mobile devices. Tweetbot's media stream may do just that; it doesn't require users to actively open content to engage with it, and instead works by surfacing those images and videos. While it may repeat tweets that have already gone by, it's an easy way to catch up on things you may have missed. The new timeline appears to display all image and video content supported on Twitter itself, as well as select outside sources, such as Instagram, that require custom support. However, the view doesn't include all of the frills and shortcuts that Tweetbot's traditional feed has, though it can be quickly toggled on and off at the top of a timeline beside the app's search box. No announcement has been made about when or if the new view will be coming to the desktop, but if it's anything like the mobile-centric apps that it resembles, it could be a while....
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.... Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S. movie ticket sales in 2012. Adobe’s research found: - Digital video consumption has grown 30 percent year over year in Q4 2012. - From Q3 to Q4 2012 alone, video consumption grew 13 percent. - There has been 50 percent growth in video streams since Q1 2011. - New TV and sports content drove the highest growth in video streams in Q4 2012. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media....
How many banks can you think of that put so much faith in the power of brand content that they began producing award-winning television and video shows on a daily basis? No matter how hard you try, it’s likely you’ll only come up with one: Jyske (pronounced You-ska) Bank. Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company.Jyskebank.tv produces amazing financial programming, as well as compelling stories that the bank believes are relevant to its core audience of younger consumers and small enterprises. Jyske’s brand content program is made up of two key values: Remaining true to the organization’s guiding vision, which it calls “Our Foundations“Telling good stories...
Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Imagine being able to talk to a prospect who already has a connection with your company; that changes the dynamics of the conversation. Anyone in sales knows that people buy from people they know and trust. Videos have the ability to connect with prospects in a way you can’t do through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself - the product comes after you’ve established a connection. Different Types of Video Marketing Let’s take a deeper dive into the different types of video marketing: - Promotional: Showcases your products and services - Testimonial: Highlights your talents by showing clients raving about work you’ve done - Thought Leadership: Presents new or useful information relevant to your industry - How-To: Informs prospects on how they can use your product or service - Product Information: Explains new features, benefits, solutions, troubleshooting - Entertainment: Shows your brand’s human side; leverage viral videos, contests There are many more examples of how to use videos in your marketing campaigns. Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives....
As an example of this opportunity, Paul Roger’s recent post on using products to increase conversion rate showed the power of video to persuade consumers about a product. For example, Matt Lawson, Head of Conversion at Appliances Online explains: “Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5% more likely to buy, spend 157.2% longer on the site and spend 9.1% more per order. So my focus this quarter is increase customers watching video. Simple.”...
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No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....
Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With deeper pockets than most, these megabrands’ ‘viral videos’ clearly enjoy the lions share of online audiences. However, when an online video ‘goes viral’ this is more likely a result of significant advertising spend, rather than just plain luck, as is often perceived. The videos which do go viral as a result of pure luck, (as evident in Top Ten viral video of 2012 list), tend to either feature stupid people, drunk people, bad singers, or combination of all. The ones that aren’t a case of being in the right / wrong place at the right time, are known as ‘social videos’ (due to their share-ability). This recent phenomenon in video marketing is swiftly becoming one of the key advertising channels for brands wanting to tap into the huge audiences hanging out on social media sites. We’re not just talking about Youtube (which tends to be the host). Most of the major social media sites now allow your promotional video to be shared, and it’s these ‘shares’ which are the measure of a successful campaign. The stats are staggering; a ‘trending’ video (such as Call of Duty: Ghosts) can enjoy upwards of 150,000 shares in 24 hours, 5 million views and over 7000 comments in a week! Not bad publicity for a computer game. Sure, it helps if you have a chart topping product and a loyal army of followers. More importantly though, you’ll require a huge amount of money poured into ‘pay per click’ video advertising on the likes of Youtube....
YouTube is the second largest social network in the world, with more than 1 billion monthly active users, if you haven’t started treating it like a social network and developing your audience, you’re missing out on something big. As Robert Kyncl, the VP and Global Head of Content for Google/YouTube said, “Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube.” Although Social Media Managers and marketers have mastered the art of Facebook and Twitter audience development over the past five years, YouTube marketing is still in its infancy. There’s a lot of confusion over what works and what doesn’t. So here are five best practices that top creators on YouTube are using to organically grow their audiences....
Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has found. 75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective. That sentiment is shared when comparing online video ads with social media and search advertising ads as well. Ad executives feel that online video ads are also more effective than direct response and display ads, a new eMarketer report found. "The popularity of digital video viewing is helping drive the expansion of the online video ad market," the eMarketer report read. "Ad execs may be responding to U.S. consumers’ seemingly endless demand for online video."...
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....
YouTube newbies should check out The Small Business Guide to YouTube, a helpful microsite that shows a step-by-step guide for getting started with YouTube marketing. Created by Simply Business, this one-page destination covers everything from creating good content to preventing legal issues. With so many instructions to read through on YouTube’s help board, this site speeds up the process by briefly summarizing all the FAQs on one page and then making detailed answers easy to find. The page is designed as a flow chart that takes you through a series of “yes” or “no” questions that lead to the answers, which are outlined in a slide show presentation. It starts with the basics — “Do you know how to create a YouTube account?” — and moves into more complicated territory, like the various monetization options and how to measure your success in YouTube analytics. Every time you answer “no,” you’ll see a new slide that’s filled with checklists, videos, and links to articles to fill you in on what you don’t already know. (And who doesn’t love saying no?)...
In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization....
The Movenote app lets you record video alongside documents or pictures to create an integrated video presentation with slides. Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.
Via Baiba Svenca, Mayra Aixa Villar
Video apps: Discover 5 video apps to boost your online engagement and market your business.... Do you want to use videos to market your business? Are you wondering if there are simple mobile apps to make this possible? In this article I’ll review five mobile video apps and share how they can boost your online engagement. Why Mobile Video? Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement. Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
...Adobe’s 2013 Video Benchmark Report, released today, showed how incorporating video content in social media campaigns can help brands and media companies get better results. In 2012, video social engagement rose from 42 percent to 70 percent compared to 2011, the study found. But “for marketers and advertisers wanting to know how to unlock the potential on social,” Gaffney said, “it becomes very clear that one of the biggest levers that they’re not pulling as hard as they could is video.” Getting the content can be a challenge for marketers — videos don’t produce themselves — but Gaffney said the increase in engagement and reach will be worth the effort.
According to the report, social media users are more than twice as likely to engage in video content than non-video content, meaning that videos get more likes, comments, and shares than photos, links, and text. Viral reach for video, which is measured by the number of people who see a post in their feeds through friends or a brand page, accounts for 77 percent of all reach on social media sites....
It’s become clear that a dynamic visual presence is essential for develop a successful social media campaign and just as essential to your fundamental social strategy. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence....
It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect? We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with. So what ‘content’ should you be producing when implementing a content marketing plan? • Written –Check out this blog post for some top tips on writing quality content if you’re struggling. • Images and video – These can go viral and are cost-effective pieces of content for your site. • Social – Social signals are becoming more important in website rankings; use them. • …and just about anything else you can think of! You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013...
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Online video production tools